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News: AT&T Launches Managed Unified Streaming for the Enterprise. Learn More.

Video Conferencing and Video Streaming: An Enterprise View

Although they are very different technologies with their own set of unique use cases, the phrases ‘Video Conferencing’ and ‘Video Streaming’ are often used interchangeably in many organizations. This article will explore the unique benefits of each technology individually, and also review how a number of market-leading companies are using them together—to extend the reach of both internal and external communication to global audiences.

What is a Video Conferencing Platform?

A Video Conferencing platform is a virtual meeting solution like Skype for Business, Zoom or WebEx that allows small groups or teams to collaborate by engaging in live, multi-directional video communication. Sometimes called a Unified Communications system, a Video Conferencing platform enables participants to see, hear, speak and share documents and screens—just as they would in an in-person meeting—from a desktop computer, mobile device or properly equipped huddle room.

What Problem Does Video Conferencing Solve?

Video Conferencing solves the primary challenge of remote teams and globally distributed workforces, by minimizing the impact participant location has on team productivity. Research shows that a significant percentage of remote users feel more connected with co-workers when using video conferencing1 and the technology has become very easy to use making it a standard tool.

What are the Limitations of Video Conferencing?

Although purpose-built to replicate human interaction, Video Conferencing solutions begin to struggle from a performance standpoint when meetings, events and presentations include more than a few dozen participants. Options for recording and sharing video conferences are also limited, and in cases where events can be recorded there are few if any accessibility features (translation, transcription, phonetic searchability, user analytics, etc.) that can be applied to the recorded asset prior to publication.

What is a Video Streaming Platform?

A Video Streaming platform is a piece of software technology that allows organizations to distribute live and on demand video over existing corporate networks on a one-to-many or team-to-many scale, with no loss of video quality and no negative impact on internal systems. Often referred to by analysts as an Enterprise Video Content Management (EVCM) system, a streaming platform typically includes solutions for video asset storage, security, management, distribution and customizable portals—as well as searchability, translation, closed-captioning and other Artificial Intelligence-based services.

What Problem Does Enterprise Video Streaming Solve?

Enterprise Video Streaming platforms tackle the challenge of scale, allowing companies to deliver internal and external events like CEO addresses, shareholder meetings, onboarding training, corporate educational classes and marketing events to thousands of participants—even tens of thousands—across the globe and to any device. And as robust content management systems, enterprise streaming platforms can also capture, archive and securely distribute recorded events with any number of accessibility features including translated captions, phonetic search capabilities and full user analytics.

What are the Limitations of an Enterprise Video Streaming platform?

Enterprise Video Streaming platforms don’t add enough value to be useful for small events or meetings with 10 or less participants. And because they’re designed for large-scale live events, they don’t provide the any-to-any interactivity and dialog inherent in Video Conferencing. Finally, beyond a straightforward cloud implementation, there can be considerable complexity to configuring an Enterprise Video Streaming platform as a global resource serving many use cases and thousands of users—particularly in verticals like Banking, Finance, Health Care and Life Science where data privacy and security is critical.

What Happens When You Combine Video Conferencing and Video Streaming?

For global organizations, the true power of these two enterprise technologies is realized when they are used together in a single, integrated offering. Adding a Video Streaming platform to an existing Video Conferencing system gives everyone in the organization the ability to create live and on demand video—as well as store, secure and extend the engagement of video assets thru powerful and automated AI services like searchability, translation, closed-captioning.

In addition, combining these two technologies gives executives and team leaders the ability to stream live or recorded events to thousands and even tens of thousands of internal or external stakeholders in the form of Executive Webcasts, Employee Onboarding Courses, Compliance Training, Crisis Communications, Marketing Events and more. And of course, the video being created can be consumed by any user in any region of the globe using any device, with no loss of video integrity and no negative impact on internal networks.


Is your organization interested in learning more about extending the power of Video Conferencing with a Video Streaming platform? If so, please contact us directly for a technical evaluation or to set up a technology trial or proof of concept. We look forward to hearing from you!

1 GigaOm, Why Video Conferencing is Critical to Business Collaboration: “Eighty-seven percent of remote users feel more connected to their team and process when using videoconferencing.”

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