Skip Accessibility Statement

QUMU Corporation Accessibility Statement
Qumu Corporation and its group of companies (“Qumu”) is committed to providing an accessible website experience for all of our U.S. customers and consumers, regardless of disability.

Reasonable Accommodations
Individuals who need a reasonable accommodation to access information and materials on Qumu’s website should send an email to Legal@qumu.com or call us at 612-638-9100 to provide information about the nature of the requested accommodation.  Requesters should include contact information such as an email address or telephone number at which they can be reached.  Depending on the nature of the request, Qumu may need sufficient advance notice to provide a reasonable accommodation.

Technical Assistance
In the event that a user with a disability experiences accessibility issues with our website or other digital platform, please contact us by sending an email to Legal@qumu.com or calling us at 612-638-9100 In your communication to us, please specify the nature of the accessibility difficulty, including the web address that may have presented an accessibility challenge.

Feedback
We are always working to ensure that our services are accessible to all customers and consumers, including individuals with disabilities.  If you have an idea or question about accessibility support services at Qumu, please contact us by email at Legal@qumu.com or by phone at 612-638-9100.

News: AT&T Launches Managed Unified Streaming for the Enterprise. Learn More.
Blog

The Relaunch of the Product Launch.

The Relaunch of the Product Launch.

How video can replace in-person product launches and make them even more successful.

By Nick Ochoa


Remember when product launches were spectaculars?

In 1936, General Motors (GM) wanted to show off their product line to the masses. They created a roadshow with 8 streamlined big rigs called “Futurliners.” They were accompanied by all of GM’s latest models for the year. It was a product launch showstopper, traveling across the country, the Futurliners functioned as showrooms and stages. (One of the original 9 surviving Futurliners sold recently for $4 million dollars.)

It was elaborate in 1936 and might still be considered just as elaborate today. The auto industry has a history of annual product unveilings with Motorama’s of the 1950’s, famous “leaks” of images of the new year’s model in the 60’s and 70’s, modern day regional auto shows, commercials and more.

More recently, product launches, particularly in the tech sector, have been shindigs complete with press junkets, feverishly loyal fans, some glitz and glamour and plenty of orchestrated anticipation whipped up by the CEO in a keynote speech before thousands of attendees. (Think Steve Jobs.)

Acknowledging the challenges of today’s virtual product launches.

When the Covid 19 pandemic arrived, live events, including trade shows and product launches came to a hard stop. Soon after, with the help of live stream video and video on demand, these same live events went virtual. Virtualizing launches through video often means a much wider audience (often globally) than an in-person event or set of events. By using video to enable the product launch, the potential audience can grow exponentially — going from hundreds in an auditorium or conference hall to tens of thousands or even millions in a virtual world.

Ensuring all intended launch audiences can be reached and engaged wherever they are (and often whenever they are available) requires that video be produced and delivered reliably and practically. But launch teams often find themselves unable to execute a flawless user experience securely and at scale.

When live and on-demand video launch events encounter user experience, accessibility, quality, bandwidth, security, and other issues, it creates frustration with audience and stakeholders, lessens the impact, credibility, and adoption of the new offering and the organization’s reputation to meet customer needs.

4 keys to a successful virtual product launch.

  1. The first key is to use a video platform that guarantees flawless delivery at scale (50,000, 100,000 or more.)
  2. The second is to ensure that platform has advanced analytics in order to measure user engagement of your content and to track network bandwidth to mitigatenetwork technical difficulties like buffering.
  3. The third is to ensure that platform that has inherent contentsecurity builtin.
  4. The fourth is to ensure that platform that can integrate within the most complex of environments.

Why Qumu?

Qumu provides a two-way communication between executives and globally distributed employees, investors, and board members, supporting tens of thousands of concurrent users with no loss of performance or broadcast quality. It allows global organizations to reach large and remote audiences, while maintaining optimal video quality and maximum uptime. Through the use of edge devices and transcoded video streams, viewers experience a high-quality broadcast that is maximized to their device file type and bitrate—whether they are participating on standard office workstations, personal mobile devices or Virtual Desktop Interfaces (VDIs). Qumu’s webcasting creates a personal connection between executives and their intended audience during live streaming events. And Qumu’s on-demand video enables executives to engage their customers, investors, and board members beyond the townhall or product launch, wherever they are and when the time is right for them, delivering a contextual experience the traditional product launch event cannot.


Qumu has been making video smarter with its video engagement platform serving the Fortune 500 and Tech 1000. Qumu has committed to a 100% remote workforce that works from wherever, whenever, forever. Qumu is commitment to bringing value to video content.  
 
Nick Ochoa is VP. Product Marketing, Qumu Corporation

Subscribe to our Newsletter

Stay up to date with the latest video communications tips and news.

Qumu Reviews