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The No Town Hall Town Hall.

The No Town Hall Town Hall.

Making video an essential tool to move businesses forward.

By TJ Kennedy

Imagine the company you work for has merged with a large conglomerate. There will be an All Hands meeting with a Q + A session featuring the current CEO and the new CEO.

Imagine it’s the end of the fiscal year and the CFO wants to share the good news with a company-wide announcement with the obligatory fete afterwards.

Imagine there’s going to be a company-wide reorganization and you want to see exactly what has changed.

There is only one way to find out what news is accurate and what is rumormongering. A town hall meeting will sort the facts from the fiction.

Truth is, there are dozens of reasons why company leadership would need to communicate, town hall style. It wasn’t that long ago that if a town hall or an all-hands meeting was in the cards, one would press the go button—some folks from the AV department located in the basement would set up some equipment, the speaker would grab a microphone, and everyone would squeeze into a common area and listen to the news from the distant stage.

Fast forward to today, there is no need for any of the aforementioned physical gathering and technical set up. Live stream and video on demand have come to the rescue and arguably, actually improved the performance standards of these types of meetings.

Here are three ways that video can add value to the way that town hall meetings need to be executed in a work from wherever, whenever world.

3 Ways to add Value to your Virtual Town Hall with Video

  1. Enable the distribution of live stream video content to a hyper-distributed workforce on a very large scale—say 50-100,000 individuals or more, simultaneously. There are real opportunities to demonstrate how scalability can be beneficial. You’ll also need to depend on a video platform that is both reliable and secure.
  2. The ability and capacity to store and manage large file sized video might be considered “cost of entry” in a discussion of what makes video smart. Truth is, storing content is important, but the ability to access the content for later use might be considered mission critical—especially considering the advent of governance and compliance of content retention and removal by regulators becoming codified on both the state and federal levels. Truth is, in a town hall, some might want to revisit the meeting to make sure they didn’t miss any of the detail. Video on demand makes it possible.
  3. We not only have the option to work in a wherever, whenever environment, we continue to operate in a data driven climate. If content performance cannot be measured, it has virtually no value. Having the capability to measure video content performance will inform how we improve business communication. We can track both the physical assets, like live-streaming or video on demand performance, i.e, buffering and drop offs, but also gain actionable insight into how effective our video communication was with our intended audience. How many people watched the video? How many watched the entire video? How many watched it multiple times? Bringing real data to video content is the cornerstone of how business can use video to develop a course of action or course correct when necessary.

There is no going back—even in a hybrid environment, live stream and video on demand has proven to be a more efficient and effective communication tool. It enables leaders to provide the right content to the right people at the right time, especially when they are reaching out to today’s hyper distributed and time-zone dispersed workforce

Qumu has been making video smarter with its video engagement platform serving the Fortune 500 and Tech 1000. Qumu has committed to a 100% remote workforce that works from wherever, whenever, forever.
TJ Kennedy is the CEO of Qumu Corporation

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