Prinses Máxima Centrum is a pediatric oncology treatment and research center that integrates all complex cancer care, research and professional training for the entire country of the Netherlands into a single location. Today it’s the largest care center of its kind in Europe, but as a brand-new facility, the Prinses Máxima Centrum was faced with a nearly impossible launch deadline, requiring them to add close to 1,000 healthcare professionals to their staff—a 2600+ percent increase over the 36 existing employees.
Given limited resources, the organization decided to enlist all 36 current employees—oncology physicians, nurses, researchers, medical specialists and support staff—in sharing their stories and expertise. And to do that, Prinses Máxima Centrum provided these employees with the Qumu Enterprise Video platform to create and distribute authentic, self-created video narratives of the Center’s impressive team and their life-saving work to potential candidates. With the easy-to-use Qumu mobile app and award-winning video management capabilities, hundreds of self-service recruiting videos were created and distributed to candidates, and used to achieve the goal of expanding the staff by 26X in a very short period of time.
And throughout this process, Prinses Máxima Centrum realized several key benefits from its unique self-service video recruiting strategy, including the following:
Benefit #1: Accelerated Recruiting & Onboarding
The Prinses Máxima Centrum’s driving need was to attract, hire and onboard skilled professionals within a highly compressed timeframe, for specialized roles AND for a specific location. The HR team simply couldn’t do it without help, and by engaging the extended team, more videos could be created and shared in less time—directly by the experts who were already networked into their respective professional communities.
Benefit #2: Team Engagement
Asking employees to tell their unique version of the Prinses Máxima Centrum’s story, in their own words, gave employees an opportunity to express their personal perspectives of the organization’s values and share their own personality. “You saw some fun developments as our doctors got used to the idea that they do the recruiting instead the HR department,” said Dieneke Mandema, Director of Organization and HR.
Benefit #3: Community Building
Knowing they can’t achieve their mission alone, Prinses Maxima Centrum strives to build communities of care that include primary care physicians, counselors, patient families and other supporters. Through Prinses Maxima Centrum’s new video app, the organization has rapidly built a base of approximately 3,000 (non-employee) followers interested in the organization’s innovations in pediatric oncology.
Benefit #4: Better Candidate Fit
Because the Prinses Máxima Centrum’s video app was customized “for healthcare professionals by healthcare professionals” the organization was able to give potential candidates a realistic and targeted picture of the organization and its mission. Ultimately, this resulted in candidates who hit the ground running with a solid understanding of the job and the culture of compassion and excellence.
Benefit #5: Knowledge Sharing + Security
With its new enterprise video platform in place, Prinses Máxima Centrum can now facilitate knowledge sharing: between doctors and care providers, between medical institutions and between care providers and patients. Meanwhile, sophisticated management tools ensure secure delivery and storage of content and precise access control so that users can focus on collaboration.
Be sure to read the full case study here and watch the companion video for more details on how the Qumu Enterprise Video platform and mobile app are helping the Prinses Máxima Centrum build its team and communities of care through video. And, if you would like to find out how the Qumu enterprise video platform can help your organization with employee recruiting, onboarding and collaboration through self-service video, please fill out our Contact Us form and someone will follow up soon—or register any time for our Free Trial and begin using the full version of Qumu Cloud immediately for 30 days on a complimentary basis.