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Knowledge Center

Transforming Meeting Rooms with Self-Service Webcasting

Vodafone logo.

4,000+ Virtual Meeting Rooms

20+ Global Markets

10 to 15 Events Per Week

110,000+ Employees

1 Goal: Self-Service Webcasting

WATCH NOW: How Qumu Helps Vodafone Enable Self Service Webcasting


With 110,000 global employees in a rapidly changing and highly competitive telecommunications industry, Vodafone is continually looking for ways to foster agility and empower employees to move more quickly. At the center of the Vodafone culture is a self-service mentality—a mentality that extends to the company’s video and collaboration technologies, its 100,000 Skype for Business licenses, and its more than 4,000 video meeting rooms.

But even with Vodafone’s video-ready environment, the existing video conferencing infrastructure was limiting both the size and reach of live video sessions, often requiring employees to enlist the help of an IT resource to conduct a video meeting larger than a handful of attendees. So today Vodafone is taking video conferencing to the next level, and has transformed all 4,000 meeting rooms into broadcast rooms—allowing end users to quickly and easily turn any video meeting into a self-service webcast using existing tools.

The Qumu Story

After researching available solutions, Vodafone chose Qumu’s Unified Communications Gateway (UCG) due to its ability to seamlessly integrate with Vodafone’s Pexip video conferencing infrastructure. UCG enables the company’s thousands of virtual meeting rooms to stream live broadcasts across the globe using the Qumu enterprise video platform. And offering large-scale, self-service broadcasting and streaming across the employee base hasn’t had a negative impact on the network, thanks to the distributed computing architecture of the Qumu solution. Video traffic is managed locally through more than 90 Qumu VideoNet Edge nodes strategically placed in each of the company’s 20+ global markets, which means little or no network impact.

“We chose Qumu UCG because it has a good integration with our Pexip video conferencing infrastructure. We have 4,000-plus virtual meeting rooms within Pexip and it was a natural fit because we were able to connect our virtual meeting rooms into broadcast sessions from the Qumu platform.”

Andy Marczak, Vodafone, Senior Webcasting Specialist

Vodafone’s self-service video broadcasting capability serves a variety of use cases, and the more notable ones are as follows:

Team Collaboration: Technology project teams are typically geographically dispersed and need to conduct collaborative sessions and visual presentations on a regular basis. Vodafone’s 5G project team conducts weekly meetings with co-presenters in the UK and Italy, and trains staff members on various aspects of 5G.

Executive Webcasting: Vodafone’s self-service culture extends to senior managers as well. And while certain events may require white glove service and high-end equipment, most leaders no longer need studio-level production support. Executives can now conduct professional-level broadcasts to globally distributed teams—or the entire company—from any desktop or video meeting room.

Compliance: When new policies or procedures must be communicated quickly, the Vodafone legal team can reach a very large audience immediately. Recently, Vodafone legal staff was able to roll out a new Code of Conduct to 80% of the affected employees in a single video broadcast—including a live demonstration of how to use new online information resources.


Qumu is helping Vodafone extend its video capability and maximize its investment in video meeting rooms and video conferencing software, while increasing the quality of the end-user experience. If you would like to learn more about how the Qumu enterprise video platform can help your organization increase employee collaboration through self-service video, please fill out our Contact Us form and someone will reach out shortly.

Be the next success story.

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