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QUMU Corporation Accessibility Statement
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Knowledge Center

From Emergency Mode to Strategic: How to Succeed and Lead in a Video-Centric World

Presented by Karin Reed, CEO & Chief Confidence Creator, Speaker Dynamics and Rose Bentley, COO, Qumu

Seemingly overnight, the world of work forever changed with the rapid adoption of video communication across the corporate landscape.

emergency mode to a strategic mindset and redefining what “back to business” looks like. However, the transition to a video-centric culture can be challenging even with the best tools.

Karin Reed, Emmy-award winning broadcast journalist and on-camera communication coach, joins Rose Bentley, Chief Operating Officer at Qumu, for a discussion on why effective video communication must be an integral part of your strategic planning instead of a stand-alone functional initiative. They’ll share tips on how to stop making mistakes that can be costly to the organization – a virtual sales call that falls flat, a company-wide meeting that fails to inspire, a loss of team cohesion, or a loss in translation.

Key takeaways include:

• Strategies for success through a video-centric culture – from policies to technology to training and adoption
• Leading through the lens – creating confident on-camera communicators at every level of the enterprise
• Real-world examples of how organizations have injected video into traditional ways of doing business for positive outcomes – executive and crisis communications, onboarding and training, product launches, etc.


Karin Reed, CEO & Chief Confidence Creator, Speaker Dynamics
Karin Reed is CEO of Speaker Dynamics. Karin has been teaching business professionals how to be effective on-camera communicators for nearly a decade, translating her experience as an Emmy award-winning broadcast journalist into a methodology based upon the MVPs of On-Camera Success™.

Rose Bentley, COO, Qumu
As Qumu’s chief operating officer Rose Bentley oversees global operations and the implementation of the company’s strategic growth plan. Her experience and leadership, most recently at Teradata and Cisco, have focused on developing and partnering to deliver technology-drive business solutions, optimizing go-to-market performance, providing seamless customer experiences, and driving profitable revenue growth.

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