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Powering the enterprise. How smart video is changing the landscape

How do you harness the success of your product launch, town hall meeting, response to crisis, or ensure the continuity of onboarding, training, and learning for a globally distributed workforce? The answer is simpler than you think. To enable robust engagement and flawless delivery of both live stream and asynchronous video, a comprehensive video engagement platform that will meet any need will be key.

Clearly, communicating with a hyper distributed workforce can face its challenges. Paramount to communications not only for distributed workforces but for all businesses is the ability to connect with employees, customers, and partners in a scalable, reliable, and secure way. Powerful, smart video technology that drives results is a game changer. It’s not so much about the power of the enterprise as it is about empowering the enterprise.

What is Smart Video?

Don’t simply create. Engage.

Video technology today provides the ability to create seamless, quality live events as well as asynchronous video and events. It is a reliable way to offer a relevant and feature rich experience for all users regardless of location or capability. You can avoid latency and boost creativity and productivity within an organization with engaging smart video. Imagine how useful it will be to have the ability to have links and attachments within the video.

Deliverability. Accessibility. Reliability.

Imagine being able to deliver video content to anyone on any device, anywhere? No matter the size of a company, powerful video technology must make live and recorded video delivery secure, high performing, and easily accessible to everyone. Smart video technology is able to support hundreds as well as tens of thousands of live or asynchronous viewers with no loss of quality, no matter where they are.

Enrich the user experience

Smart video offers robust, easy-to-use features that will make branded video creation interactive to further drive engagement. For example, it can offer users a host of options, including having a video microsite via a portal and the ability to add messaging, attachments, links, captions, transcriptions, translations, polls, and Q&A to video. In essence, your content will promote engagement and be consumed not only as video, but in a variety of ways if you choose.

Give complete control. Manage content.

Put the right content into the right hands at the right time. In managing your company’s videos, it’s important to enable users to easily identify, search and access content anytime they need it. A smart video platform will enable any enterprise to control the organization, search, and sharing of video via one centralized library and create workflows to manage access.

Measure. Monitor. Adjust.

A powerful video platform will have the tools to provide metrics on how videos perform, such as delivery rates or engagement. This data will measure success in a way that will provide an analysis on how and when video is being used, what devices people use most, and track video quality across the network. You will be able to gain insight into video consumption by tracking data including:

  • most watched authors
  • most watched videos
  • video portions most watched
  • length of time watched
  • repeated watching

Knowing and using this important data will increase viewer involvement exponentially. For example, this data can prove helpful in determining whether viewership is dipping at any given point. Messaging can then be adjusted to better resonate and promote better engagement.

Harness the power of smart video

The truth is video has been an effective communication tool for decades. In today’s world of digital transformation, video will continually change the landscape of how the enterprise operates more efficiently and effectively every day. Smart video enables smarter, faster decisions that can transform the way you do business.

TJ Kennedy is CEO of Qumu

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