San Bruno, CA, February 11, 2016 – Qumu (NASDAQ: QUMU), the leader in enterprise video, today announced that it has demonstrated 360 degree streaming video content playing in an enterprise video portal. The innovative test shows the potential of 360 degree video and other virtual reality formats in enterprise environments.
Business video innovation leader shows feasibility of adding virtual reality content to existing enterprise video infrastructures
An internally conducted survey sampling representatives from Qumu’s customer base shows that over 65% of enterprises believe that 360 degree video will play a key role in enterprise video content strategy within the next 3 years. And the content creation, management, and distribution strategies for 360 degree video will likely become the entry point to enterprise virtual reality, which market research firm Tractica projects to grow to become a $4.5 billion market by 2020.
As employees, customers, and partners increasingly rely on video for their core communications, enterprise applications, portals and networks, Qumu is demonstrating its forward-thinking vision and leadership for video today.
“The video market has changed more in the last 18 months than in the prior five years,” said Vern Hanzlik, president and CEO of Qumu. “Exploring possibilities like 360 degree video is critical to give our customers the earliest possible access to these technologies and to advance video innovation for business. As the leader in enterprise video, the Qumu team has been working on 360 degree video for some time now and we are excited to share our lessons learned with the community.”
Watch a demonstration of 360 degree video
Qumu is sharing its findings and demonstrating 360 degree video feasibility in a vidcast – the first episode of the Qumu Technology Innovators series, now playing on the Qumu blog. Technology Innovators is a monthly program exploring the latest in video technology, applied to the enterprise.
About Qumu Corporation
Video is today’s document. Qumu Corporation (NASDAQ: QUMU) provides the tools businesses need to create, manage, secure, distribute and measure the success of their videos. Qumu’s innovative solutions release the power in video to engage and empower employees, partners and clients. Qumu helps thousands of organizations around the world realize the greatest possible value from video and other rich content they create and publish. Whatever the audience size, viewer device or network configuration, Qumu solutions are how business does video. Additional information can be found at www.qumu.com.
Pete Steege, Director of Marketing Communications