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News: AT&T Launches Managed Unified Streaming for the Enterprise. Learn More.

It’s Here: Self-Service Video Hits the Enterprise

Over the course of 2019, Global organizations have made a massive shift to lightweight, more user-friendly video conferencing and collaboration platforms like Zoom and Slack. The accessibility and ease-of-use of these solutions have fundamentally changed the way market-leading organizations collaborate and communicate in a number of ways—and one of those ways is by triggering a shift to self-service video streaming.

So what does self-service video streaming mean to an organization? How will it change performance and behavior? What are the benefits, and how should organizations prepare for it? Before we tackle those questions, let’s define self-service video and why companies find it so compelling.

What is Self-Service Video Streaming?

Self-Service Video Streaming is simply the process of an individual within an organization setting up and executing a live streaming video event or large-scale webcast with no technical or production assistance. The concept of self-service as it relates to video places tremendous power in the hands of the end user, by allowing them to deliver a live broadcast to hundreds, thousands, or even tens of thousands of people with just a few clicks of the mouse.

“With self-service video, employees can now pick up their mobile phone, sit down at their desktop or walk into any conference room and launch a live streaming webcast, or record a video for on demand distribution. Zoom is the new live video production studio.”

Vern Hanzlik, Qumu President and CEO

How is Self-Service Streaming Different?

The game changing element of self-service video streaming is that it’s extremely easy to use compared to traditional streaming technology. Without learning a new tool, nearly anyone in the organization can launch a streaming event right from a desktop computer, mobile device or conference room. There is no technical sophistication required on the part of the user, plus no need to engage a production team or the IT Department. And you don’t need a separate encoder or even a studio. The video conferencing app becomes the encoder, and the studio is “wherever you happen to be.”

That said, there is considerable sophistication in the technology behind self-service video streaming. To put it simply, self-service video combines the capabilities of a Video Conferencing application with those of an Enterprise Video platform. The VC system functions as an easy and familiar user interface, making streaming and recording instantly accessible to anyone. The Enterprise Video platform operates behind the scenes providing streaming, ensuring flawless delivery anywhere and managing video assets.

What Types of Companies are Moving to Self-Service Video Streaming and Why?

The self-service video movement cuts across all industry types and is typically adopted by large, video-first, globally distributed organizations. They often already have a considerable investment in Video Conferencing, and may even be in the process of implementing next generation video conferencing and collaboration solutions like Zoom and Slack.

Many companies that are candidates for self-service video are also just beginning to explore Enterprise Video platforms for large-scale streaming, and looking at content management to facilitate communication and collaboration across the enterprise. Some may be hesitant to add another platform, and others may already use an Enterprise Video platform. But in every case, end user demand for more streaming events is rapidly escalating, and outpacing the support capacity of a centralized video team.

Does Self-Service Video Streaming Mean Lower Quality Events?

Self-service video events can certainly be less formal than highly produced events that are executed in studios or on stages with full white glove event services provided—if you want them to be. But at the same time, self-service video streaming is so easy that almost any user can still deliver high value content and interaction including multiple presenters, live dialog, visual support, Q&A, polling, live chat and more.

How Do You Control Self-Service Video?

As you have probably guessed, enabling self-service video streaming will lead to a lot more video content being created and streamed over the network. But the good news is, managing all of that content at scale is where Enterprise Video platforms shine. They simplify the otherwise overwhelming process of storing, editing, tagging, organizing and securing video files–and also allow you to set access permissions and automated rules for video distribution, viewing, archiving and expiration.


Self-service video is rapidly transforming next generation video conferencing and collaboration solutions like Zoom and Slack into video creation and broadcasting tools. Fortunately, the same solution that enables self-service video—Enterprise Video platforms—also provides vital performance, scalability and management capabilities to handle the coming explosion of video streaming and new content.

And if you would like to see self-service video streaming in action using Zoom, be sure to check out our latest on demand educational webcast titled: Zoom as a Streaming Engine: The Evolution of Legacy Video Conferencing.

For help in gauging your organization’s readiness for self-service video, please complete our Contact Us Form or call us directly at +1-612-638-9050. Meanwhile, feel free to share this article with contacts and colleagues who may be interested!

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