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How to Manage Complete Enterprise Transformation in a Video World 

Enterprise transformation refers to the changes companies are making to improve the customer and partner experience – and video will be pivotal.

Expectations from customers are high. They expect highly personalized products, services and tailored communications provided quicker and more and conveniently than ever before. All of this anticipation implies that your organization’s operating model will almost certainly need to make significant changes to the way it conducts business. Enterprise transformation refers to the fundamental changes that companies are making to improve the customer and partner experience. 

Truth is, the idea of a corporate transformation has been around for a while. Organizations of all shapes and sizes are constantly adapting to keep pace with the ever-changing landscape. To truly improve your business, you must look at how you serve your clients in every encounter they have with you, not just adopt new ideas. Thankfully, leveraging the power of video can help make enterprise transformation even more seamless. 

Here are some best practices to manage complete business transformation by leveraging video.  

What is Enterprise Transformation? 

Enterprise transformation is all about identifying which processes, tools, and technologies aren’t being fully utilized. How can different approaches be used to capture a larger portion of the market, boost revenue, improve customer satisfaction, or cut operational costs?  

With transformation organizations can generate more value. Employee potential, intellectual property, video content, and unique technology may all be harnessed to further the company’s goals, as can efficiency. Business transformation projects should aim to create the most effective systems and procedures possible. 

Many firms, especially those with a fear of change, find this difficult to implement. Because of this, the success of your enterprise transformation management depends on how you interact with and communicate with your people. For a company to undergo Enterprise transformation, the following three elements are essential: 

  1. Digital Transformation: To keep up with the times, your systems, infrastructure, and digital capabilities need to undergo a digital transformation. The largest shift in HOW we work has happened over the last two years and we now have the obligation to think though our video strategy as part of our overall transformation.  
  1. Data Transformation: Your innovation and decision-making processes will be transformed if you use data and analytics. Today, video content is on the rise. We are creating more and more video content each day. The question is now, now do we use that content and make it an asset to the business.  
  1. Solution Transformation: Involves changing the way you create and market your product to focus on client connections and results. For instance, creating and engaging consumers through video is now expected.  

For a transformation to be a success, the entire company must undergo substantial and long-term adjustments to their transformation—and video strategy. Getting to this degree of change and complexity takes a well-thought-out plan and, in some cases, a multi-year strategic plan. 

Best Practices to Manage a Transformation with the Support of Video 

Because initiating enterprise transformation is a multi-year endeavor, it’s no surprise that many transformations fail because of a lack of strategic planning, clear communication, and alignment within the business.  

Examine the Current State of Your Video Strategy  

Before embarking on an enterprise transformation project, you must have a firm grasp on the scope of the issues at hand. According to the size and extent of your business transformation project, it may be crucial to review all the present workflows for video, content strategy, and processes utilized by all of your different business units, divisions, and departments when it relates to creating, storing, managing and analyzing video. 

Get Executives and Employees Involved in the Transformation Process 

Because of the time, money, and effort they need, enterprise transformation efforts can be difficult to be approved by the executive team. As a result, proving the long-term advantages of creating a strategy for video during a business transformation is critical to the C-role Suite in establishing the company’s culture, fundamental values, and goals. The next stage is to get the support of the company after securing executive support. Changes should be explained to employees to make them see the benefits for themselves and the company as a whole. Until then, you shouldn’t expect your staff to strive toward the same goals. 

Create a Working Video Communication Strategy 

Transparency and openness are the cornerstones of any successful business transformation project; this applies to the project team, upper management, and the whole company. Effective video communication ensures that all workers are kept up to date on what is going on and helps them understand their duties and the resources available to assist them to attain their objectives. The strategy should include the frequency of video engagement, the objective of the video content and the analytics of the content as well. Choose an enterprise video platform that can deliver on all counts. 

Choose Your Communication Channels Carefully Before Implementing Them 

Multiple internal communication channels are likely to be used by employees of a large company. Communication tools like Slack, Zoom, intranet, document sharing, and Microsoft Teams are just some of the many options. My challenge to you is: before you write an email or host a meeting – think of how you could present your idea, agenda, communication via a video.  Because of the complexity of the communication environment, you will need to leverage video in all channels. Video will ensure the message is secure, consistent, and driven home. After all, 75% are more likely to watch a video than read text on screen, and 62% of email received by employees is not important. Not to mention, that creating a short video can take a lot less time than trying to craft just the right words and inflection in an email. Three minutes to create a video vs. 20 minutes to craft an email. No contest. 

Finally, and most importantly.  

Measure the level of Commitment among Your Employees 

If you don’t have clear objectives for your video communication strategy, it won’t be as effective for your company. An understanding of the impact of internal communications on employee outcomes is critical. When it comes to determining whether or not your staff are on board with your company’s transformation initiatives, video analytics is essential to help keep track of this kind of engagement. 

This ongoing analysis of video and its message will ensure you are getting the buy-in you need for a successful transformation. 

Rose Bentley is Chief Operating Officer at Qumu 

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