Enterprise Video Load Testing: A Case Study

Recent studies show that organizations lose 25% of their live video audience after a streaming delay of just five seconds or less. A large pharmaceutical company experienced this first hand, after a recent live event...


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What a Live Streaming Event Looks Like

What a GREAT Live Streaming Event Looks Like—By the Numbers

A few weeks ago during a quarterly strategy meeting, one of our sales leaders asked the following question of the group: “Do you think decision-makers in Global 2000 companies know what a good live streaming event actually looks like?” To most...


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3 Ways Marketing Teams Use Video to Drive Brand Engagement

Connecting on a personal level and building trust with customers and other stakeholders is critical to the success of any marketing team. And marketers who use video grow revenue 49% faster than non-video users.1 Here are three creative ways marketers are...


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In a crisis, your executives don’t have to be flawless (but your video platform does)

Video is now a standard tool for crisis communications, courtesy of its immediacy, authenticity and emotive power. Major corporations have embraced it as a critical platform for internal and external communications...


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3 Reasons to Record and Stream Your Next Skype for Business Session

Great ideas are exchanged in Skype for Business sessions. Your digital workforce depends on fluid communication and knowledge transfer. Here are three reasons to capture and share those important interactions. ...


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Emotive power: Crisis communications with enterprise video

Crisis communications is all about preparedness, speed to market with your message and authenticity. Increasingly, the story is just as much about how you deal with a crisis -- and demonstrate leadership -- as it is about the crisis itself. Video is...


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3 must-dos for greater participation in town hall meeting broadcasts

How a fast-growing organization connects How do you pull off a flawless internal town hall meeting with thousands of employees? It’s not always easy. Take it from one our customers. This fast-growing technology firm drives digital transformation for an...


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Why do businesses broadcast live video?

Live video is alive and well in business. An increasing number of our customers are choosing to stream live to their employees, often to their entire global team at the same time. The CEO is a common presenter for these broadcasts, but live is being used...


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Life imitates Art – and Art is now being streamed live on video

My colleague in the UK told me about the hottest exhibition ticket in London at the moment: the British Museum’s Pompeii show. She was disappointed to find out that it was completely sold out. She went to the show anyway - via a live video feed of a...


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