These brand guidelines will assist you in presenting our brand experience in a unified way. In so doing, we build a stronger brand identity and equity that strengthens our presence and recognition in the market.
Design Principles
From Word documents to websites – these principles will help you follow our design approach.
Create Clarity.
Keep things simple.
Be consistent, but not uniform.
Put the audience first.
Address the whole experience from start to finish.
Logo
Spacing
Maintain a clear space around the logo. This space should be equal to the half the width of the Q. Other than a tagline, no type should encroach into this exclusion zone.
Minimum size
To maintain legibility, the logo should be no smaller than 210px or 38mm (1.5 inch).
Reversed color
A white version of the logo is available for use on dark backgrounds. Please do not use any other color without permission.
Color
The color palette is to be used to infuse emotion and energy into our design. Our palette is not to be used for altering logo color or text color.
Qumu Teal
Hex: #66cbc9
RGB: 102, 203, 201
Qumu Grey
Hex: #4a5268
RGB: 74, 82, 104
Secondary Colors
Qumu Dark Grey
Hex: #3A434A
RGB: 58, 67, 74
Qumu Blue
Hex: #619dc9
RGB: 97, 157, 212
Qumu Green
Hex: #b6c92d
RGB: 182, 201, 45
Qumu Orange
Hex: #EB953B
RGB: 235, 149, 59
Qumu Yellow
Hex: #F0C30A
RGB: 240, 195, 10
WCAG Level II Compliant
For normal text, large text and graphical objects and user interface components
Qumu Black
Hex: #1D252C
(on FFFFF background)
Qumu Deep Gray
Hex: #4A5268
(on FFFFF background)
WCAG Level II Compliant
For large text and graphical objects and user interface components
Qumu Deep Teal
Hex: #3AA0A0
(on FFFFF background)
Qumu Deep Green
Hex: #81A13D
(on FFFFF background)
Fonts
Different fonts for different purposes.
For general documents
For general documents that all employees will edit, such as Word, Excel and PowerPoint documents.
For design and web
For design, web, produced video and marketing collateral. Only the design team needs this font.
Web Address
Two ways to display our web address.
On its own
Black text in bold
Guidelines
- Please do not shorten to qumu.com
- Please use lowercase only
- Try to create a clickable hyperlink
Within body text
Blue hyperlink
Resources
Download Qumu brand resources here.
More Information
For brand-related inquiries, please contact the marketing team.
