These brand guidelines will assist you in presenting our brand experience in a unified way. In so doing, we build a stronger brand identity and equity that strengthens our presence and recognition in the market.

Design Principles

From Word documents to websites – these principles will help you follow our design approach.

Create Clarity.

Keep things simple.

Be consistent, but not uniform.

Put the audience first.

Address the whole experience from start to finish.



Maintain a clear space around the logo. This space should be equal to the half the width of the Q. Other than a tagline, no type should encroach into this exclusion zone.

Minimum size

To maintain legibility, the logo should be no smaller than 210px or 38mm (1.5 inch).

Reversed color

A white version of the logo is available for use on dark backgrounds. Please do not use any other color without permission.


The color palette is to be used to infuse emotion and energy into our design. Our palette is not to be used for altering logo color or text color.

Qumu Teal

Hex: #66cbc9

RGB: 102, 203, 201

Qumu Grey

Hex: #4a5268

RGB: 74, 82, 104

Secondary Colors

Qumu Dark Grey

Hex: #3A434A

RGB: 58, 67, 74

Qumu Blue

Hex: #619dc9

RGB: 97, 157, 212

Qumu Green

Hex: #b6c92d

RGB: 182, 201, 45

Qumu Orange

Hex: #EB953B

RGB: 235, 149, 59

Qumu Yellow

Hex: #F0C30A

RGB: 240, 195, 10

WCAG Level II Compliant

For normal text, large text and graphical objects and user interface components

Qumu Black

Hex: #1D252C

(on FFFFF background)

Qumu Deep Gray

Hex: #4A5268

(on FFFFF background)

WCAG Level II Compliant

For large text and graphical objects and user interface components

Qumu Deep Teal

Hex: #3AA0A0

(on FFFFF background)

Qumu Deep Green

Hex: #81A13D

(on FFFFF background)


Different fonts for different purposes.

For general documents

For general documents that all employees will edit, such as Word, Excel and PowerPoint documents.

For design and web

For design, web, produced video and marketing collateral. Only the design team needs this font.

Web Address

Two ways to display our web address.

On its own

Black text in bold

  • Please do not shorten to
  • Please use lowercase only
  • Try to create a clickable hyperlink

Within body text

Blue hyperlink


Download Qumu brand resources here.

More Information

For brand-related inquiries, please contact the marketing team.