These brand guidelines will assist you in presenting our brand experience in a unified way. In so doing, we build a stronger brand identity and equity that strengthens our presence and recognition in the market.
From Word documents to websites – these principles will help you follow our design approach.
Keep things simple.
Be consistent, but not uniform.
Put the audience first.
Address the whole experience from start to finish.
Maintain a clear space around the logo. This space should be equal to the half the width of the Q. Other than a tagline, no type should encroach into this exclusion zone.
To maintain legibility, the logo should be no smaller than 140px or 25mm (1 inch).
Wherever possible, the logo should be positioned in the top-left corner. It does not have to appear on every page of a document, the first page is fine.
A white version of the logo is available for use on dark backgrounds. Please do not use any other color without permission.
The Q mark can be used for certain purposes—but should never be the sole identifier of the company. The full logo should be your first choice wherever possible.
The Q mark may also be used in a Qumu gray color (#ccd6dd) for UI and other digital instances.
Use either a black or white logo to brand hardware products.
Logo in black
Logo in white
Guidance for hardware photography
- Do not use drop shadow or reflection effects
- Crisp edges and neatly feathered with a plain background
The color palette is to be used to infuse emotion and energy into our design. Our palette is not to be used for altering logo color or text color.
RGB: 0, 176, 255
RGB: 99, 219, 201
RGB: 57, 46, 126
RGB: 253, 186, 49
RGB: 235, 31, 142
RGB: 18, 20, 47
Black and Gray
RGB: 9, 9, 26
Qumu Deep Gray
RGB: 21, 35, 44
Qumu Dark Gray
RGB: 57, 68, 75
Qumu Mid Gray
RGB: 136, 153, 166
Qumu Main Gray
RGB: 204, 214, 221
Qumu Light Gray
RGB: 224, 230, 235
Qumu Off White Gray
RGB: 245, 248, 250
Different fonts for different purposes.
For general documents
For general documents that all employees will edit, such as Word, Excel and PowerPoint documents.
Calibri is safe for general use (it is highly compatible), but not useful for design work.
For design and web
For design, web, produced video and marketing collateral. Only the design team needs this font.
CSS font stack
For code examples
This is the prefered font for displaying code.
CSS font stack
Two ways to display our web address.
On its own
Black text in bold
- Please do not shorten to qumu.com
- Please use lowercase only
- Try to create a clickable hyperlink
Within body text
Download Qumu brand resources here.
For brand-related inquiries, please contact the marketing team.