Qumu Names Sumit Rai Chief Experience Officer

San Bruno, CA – January 7, 2015 – Qumu (NASDAQ: QUMU), a global leader in enterprise video content management, announced today the appointment of Sumit Rai as Chief Experience Officer. In this new role, Mr. Rai will work closely with Qumu clients to deliver solutions uniquely suited to their requirements. Mr. Rai will report to Qumu’s President Vern Hanzlik.

Experience Group Will Deliver Innovative Business Video Solutions

“Video is a powerful, rapidly evolving tool for business communication and collaboration,” said Mr. Hanzlik. “As Chief Experience Officer, Sumit will play an essential role in helping us innovate faster and respond more fully to how our clients want to expand their use of video in their business.”

In his new role, Mr. Rai will lead the Experience group that includes product management, product marketing and communications at Qumu. He also will lead the newly formed Qumu Labs, focused on innovating solutions related to video communications.

“The aim of the Experience group at Qumu is to champion the customer. Ordinarily solutions in our industry are technology-led rather than market- or customer-led, and we want to change that,” said Mr. Rai. “The Experience group will focus on the requirements and demands of our customers and ensure that what we’re building for the future fully supports them. The product team will also lead the integration between the Kulu Valley products and Qumu products. We’re working on some great new ideas; this is a very exciting time for our staff, customers and shareholders.”

Mr. Rai was the CEO and founder of Kulu Valley, an enterprise video platform provider that was acquired by Qumu in 2014. Mr. Rai has over 15 years of experience with film, television, corporate video and video platforms. Prior to that he was the CTO at Pukka Films and Chief Software Engineer for Twenty First Century Communications. Sumit is a guest lecturer in Computer Science at the University College of London.

About Qumu Corporation
Qumu Corporation (NASDAQ: QUMU) provides the tools businesses need to create, manage, secure, distribute and measure the success of their videos. Qumu’s innovative solutions release the power in video to engage and empower employees, partners and clients. Qumu helps thousands of organizations around the world realize the greatest possible value from video and other rich content they create and publish. Whatever the audience size, viewer device or network configuration, Qumu solutions are how business does video. Additional information can be found at www.qumu.com.

Investor Contacts:
Qumu Corporation
James Stewart, CFO

EVC Group
Doug Sherk, 415-652-9100

Media Contacts:
Pete Steege, Director of Communications
Qumu Corporation