The Qumu Enterprise Video platform allows Marketing, Communications and Public Relations teams to reach external stakeholders with a clear, engaging message. Using the power of video, organizations can create and distribute both live and on-demand news and updates in minutes—worldwide to any devicewith complete visibility into user analytics and engagement metrics.

With elements like charts, graphs, screen shots, slide decks, feedback channels and polling, communications professionals can easily use the Qumu Enterprise Video platform to add interactivity to live and on demand videos. In addition, customized portals and channels can be created to target specific vertical markets and external audiences.

From a marketing standpoint, video is the perfect vehicle to drive brand engagement. Marketers who use video drive significantly more revenue by broadcasting live from trade shows and conferences, sharing internal thought leaders with the world, interviewing industry influencers to build credibility, and showing key products and services in action.