Leverage the value of B-roll in enterprise video

In video field production, The A-roll is the main footage that you use in your video such as interview footage - taking heads or someone speaking into the camera. B-roll is comprised of cutaways or the clips that you use to illustrate what the person is...


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Understanding H.264 video encoding parameters

H.264 (also known as MPEG -4) is currently one of the most commonly used formats for recording, compression and distribution of high quality video. Its compression quality out-performs any other codec in the market today.  H.264 can be played on almost...


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Metadata: it’s not just for internet searches

When we use the term ‘metadata’ with regard to a video, we're usually talking about textual information that goes along with the video. That metadata (like keywords, tags, titles, descriptions, and even annotations and captions) helps search engines...


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PowerPoint lets you turn your presentations into videos

If you want to share business information with your audience, a common method is to create and share a Microsoft PowerPoint presentation. Today, video is increasingly recognized as a fast and effective means of enterprise communication. How can you have...


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7 transcoding best practices in preparing video for delivery

As the importance of video increases, enterprises are distributing it through multiple channels - broadcasts; digital delivery to platforms like iOS, Android and Windows; even physical media like Blu-ray Discs or DVDs. To support multiple channels,...


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Yahoo’s live streamed video earnings call takes transparency to a new level

Yahoo! struck fear in the hearts of CEOs everywhere by live streaming their quarterly earnings announcement. "Will I have to be on camera too?" It was a bit awkward, but they pulled it off and scored points for being innovative. Beyond just a novelty,...


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5 ways to balance quality and file size of enterprise videos

Audiences are demanding high quality video. On television, desktops, smartphones, tablets and on every possible device that can play video. A high quality video, however, generally has a large file size that slows down upload and streaming. So, how do you...


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Video blog: using video branching for enterprise communications

Corporate communicators can never have enough good quality video content.  Video branching technology is typically used for gamification, but can be surprisingly useful for repurposing video assets. Check out today's video blog to learn more. Here's the...


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