Four things I learned about video at a copywriting conference

Last week I saw Steve Crescenzo speak about how to create compelling content in the digital era. Steve is a funny, no-holds-barred kind of guy who also has some real insight into how we read and consume media. He had lots of great tips for writers, but...


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What makes a good enterprise video?

The value of a video varies based on its purpose. Why was it made? The answer to that question defines the measure of success. As a society our most visible video content is entertainment-oriented - movies, shows, sporting events, even the commercials...


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Video – the rest of the story

  (with apologies to Paul Harvey) At a Gartner CIO briefing this morning, a question was asked of the speaker as to how an organization might educate its executives and employees about being digital, or understanding the opportunities available...


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Forrester Report: Pick the Right Webcasting Tool to Drive Customer or Employee Engagement

Forrester recently included Qumu in the report, “Pick the Right Webcasting Tool to Drive Customer or Employee Engagement.”  At Qumu, we believe that webcasting and enterprise video are at the heart of creating an engaged and connected workplace. The...


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Making the perfect promotional video

Promotional videos can help to bring your message, your product and your company to life. We've compiled six tips to help you create a professional and engaging promotional video for your company. Multi-purpose your video. Shoot videos in such a way that...


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Choosing the right video background

What goes on behind the subject of your video can be as important as the video itself. Your background ambiance makes your videos compelling to viewers and in a way helps in retaining viewer attention. In an enterprise environment, background has a very...


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#RaganDisney Recap: Telling Stories with Video

We just got back from Ragan Communications’ event at Disneyworld and are feeling energized about a lot of things that we learned from all of the incredible presentations. Something really stuck out in terms of the changing face of communications and the...


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Qumu Customer Spotlight: NetApp

Qumu interviewed NetApp’s On-Site Services Manager, Mike Tyler on how NetApp uses video to create and maintain a singular corporate culture across the globe by connecting employees worldwide. "All of the videos that are produced at NetApp eventually...


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Qumu eBook – 10 Ways Video Can Help You Achieve Employee Engagement

According to the UK-based employee engagement initiative, Engage for Success, only one third of employees worldwide feel engaged with their jobs. Businesses all over the globe are trying to understand and develop the ways in which workers interact with...


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It’s officially a party: Gartner, Forrester and Frost & Sullivan all chime in on enterprise video

  A clear proof point of the dramatic growth of enterprise video as a strategic collaboration and communication tool in organizations around the world is what the analyst community is saying about this space. Gartner, Forrester and Frost &...


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