“As a financial company we are increasingly having to utilize some of the assets we acquire through sponsorships in different ways. To be able to offer a live golf experience to our clients and staff without them having to move away from their desk or mobile device is just one of the ways we are trying to do that.” Robin Spring, Senior Sponsorship & Communications Executive, Aberdeen Asset Management
With tightening legislation around customer and employee gifting, financial institutions are finding new and inventive ways to execute marketing initiatives. And for innovative companies like Aberdeen Asset Management, live video is becoming an increasingly effective way of delivering value.
Sponsors of the men’s and ladies’ Scottish Opens as well as numerous high profile golf professionals, Aberdeen Asset Management recently hosted a Live Golf Masterclass with 8-time European Order of Merit winner, Colin ‘Monty’ Montgomerie OBE.
Presented by BBC Golf Correspondent Iain Carter, the session was broadcast live via Qumu Cloud from the highly exclusive Wisley Golf Club in Surrey. Undeterred by the windy conditions Monty was able to share his extensive expertise on driving, chipping and putting, not to mention the importance of having “soft hands at address”, with Aberdeen Asset Management’s clients and employees streamed to over 16 locations worldwide with as many as 400 live viewers.
To read about more unique ways the world’s most innovative companies use the Qumu Enterprise Video Platform to deliver value and reduce costs, please visit our Case Studies page.
“Our webcasting platform, enabled by Qumu, has allow us to broadcast events around the world which gives us tremendous exposure in key markets but it is the ability to tailor the added extras that gives us value with our clients and involves all our staff.” Robin Spring, Senior Sponsorship & Communications Executive, Aberdeen Asset Management