Unlocking the hidden value of enterprise video with Speech Search

Video is one of the most effective communication tools because it is so rich in information. But when it comes to search, video’s strength has been a weakness; its density makes it difficult to easily see what’s inside. Video truly is dense –...


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From DIY to DIO: the corporate “maker” culture thrives with video

In his book The Innovators, Walter Isaacson talks about how the maker culture often involves "do-it-ourselves rather than do it yourself."  According to Isaacson, this tradition of resourceful collaboration was key to the invention of the personal...


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Video is a marketer’s best friend

Video is not new to marketing.  Early television shows were basically glorified advertisements, and some of the best commercials have Hollywood-level production values. But video's role in marketing is changing, from high-end statement to one-on-one...


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Seven lessons learned from the New York Enterprise Video Summit

Thanks to all the enterprise video professionals that joined us in New York City this week for the Qumu Enterprise Video Summit. We were excited to bring together experts from some of the world’s best companies for an interactive exchange both in the...


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7 types of onboarding video for your next new hire

* NOTE: This post has been recently updated. Please view our new post titled The Value of Video in Employee Onboarding. Thank you! New employees are arguably the most valuable asset you have, and how you bring them on board can make the difference...


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Video engages employees better – even on Friday the 13th

It's Friday the 13th. According to the Stress Management Center and Phobia Institute, 17 to 21 million people in the United States are affected by a fear of this day. That's about one out of every 20 people! We are emotional beings for sure. And we don't...


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How marketing automation can up your Video Marketing game

Video is becoming an integral part of many marketing campaigns. It makes perfect sense: when you want to engage your audience, you use the most engaging content. But how do you know if it's working? Best-in-class content marketing campaigns use marketing...


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AdAge’s 2015 B-to-B marketing trends point to video

This week AdAge highlighted seven B-2-B marketing trends for 2015, and the general theme was counter to the current buzz about automation and Big Data. What's new this year: getting personal.  And what's more personal than video? Storytelling Business...


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Five ways to make video as easy as email

When people have an important message to share within their company, most turn to email today. But is that the best choice? It tends to be the easiest option, but it can can get lost in the noise. And words on a page don't provide the nuanced meaning that...


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Five Ways Video Time Travel Can Help Your Business

I'm a big NFL fan. On Sundays my family usually watches the Vikings game an hour or two late so we can skip commercials (thank you Tivo!).  Because of this, we have initiated a communications blackout until the game is over. If a phone rings during the...


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