Making the perfect promotional video

Promotional videos can help to bring your message, your product and your company to life. We've compiled six tips to help you create a professional and engaging promotional video for your company. Multi-purpose your video. Shoot videos in such a way that...


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Choosing the right video background

What goes on behind the subject of your video can be as important as the video itself. Your background ambiance makes your videos compelling to viewers and in a way helps in retaining viewer attention. In an enterprise environment, background has a very...


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5 things to avoid while making a how-to video

The key to creating a how-to video is put yourself in the audience’s shoes. The golden rule here is that you need to think about how the viewer is going to respond to your video, especially when they are watching it for the first time. Here are five...


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5 human factors of video in the enterprise

Enterprises today are looking at ways and means of studying the human factors of their business environment that in some form influence their employees' ability to be productive and deliver quality results efficiently. To deliver results externally,...


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What’s the difference between encoding and transcoding?

* NOTE: This post has been recently updated. Please view our new post titled Encoding Versus Transcoding in Enterprise Video. Thank you! It can be difficult to see the difference between encoding and transcoding. However, the distinction is an important...


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Learning creative video shooting techniques

Now that you have a professional camera, and you've mastered the basics of shooting video, it’s time to try something more creative. Have you explored some non-traditional approaches that can make your professional video stand out? This is especially...


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Seven deadly video recording blunders

Good videos start with good camera work. No matter how carefully you plan a video recording session and no matter how much effort you spend on editing the video, you just can't make a good video out of lousy footage. With that said, quality video is easy...


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Better enterprise video with the Rule of Thirds: Part II

In my previous post – 'Better enterprise video with the Rule of Thirds: Part I' , I introduced you to the useful concept of the Rule of Thirds. In this post let’s go one step forward and talk about how to effectively apply it. While some find it easy...


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Better enterprise video with the Rule of Thirds: Part I

The Rule of Thirds (a.k.a the Golden Mean) is a common principle or practice that has been used by  professional videographers for years.  You can make your video look professional using different camera angles and techniques, but even with them, your...


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Getting started with manual video camera controls

Automation is nice. It lowers the barrier of entry to a lot of worthwhile but complex technology. Sometimes, however, it's important to take control to get the exact outcome you want. There are situations when your camera’s automatic sensibilities just...


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