By Rose Bentley


The idea of telemedicine or a video visit with a physician is no longer a foreign concept. Perhaps because of the Covid-19 Pandemic, this experience has become commonplace. Some might debate that patient care was moving in that direction regardless of the pandemic and many might say that telemedicine has not yet been perfected. Regardless of your stance, digital communication technology has steadily increased within the healthcare industry, and organizations are faced with the challenge of optimizing their procedures in the face of a changing landscape.

The Advantage of Mobile Technology in Healthcare

Healthcare has always been on the cutting edge of technology, from robotics in the operating room to improvements in diagnostics to most recently, advances in the rapid deployment of vaccines. Simultaneously, healthcare providers have been at the forefront of integrating and expanding the use of technology that enables mobility within their services.

The goal for any advancement in medicine, especially digital technology enhancements, is centered on the patient/clinician experience. Simply put, it’s about the human connection and how video is increasingly playing a part in helping to strengthen the patient/clinician relationship. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4342745/

Video’s Integration into Healthcare

On-demand video and live streams are helping to streamline the patient care process, while providing added resources and support for both clinicians and patients. As healthcare organizations explore new ways to integrate mobile technology into patient/clinician communication, video is gaining momentum as an effective method to quickly share important messages or prepare patients for their hospital stay. https://qumu.com/en/2021/08/10/using-video-to-enhance-life-science-communication-isnt-brain-surgery/

For example, for cancer patients, virtual visits to the cancer center before their first appointment can reduce anxiety and familiarize patients with the environment in advance. That’s exactly what H. Lee Moffit Cancer Center and Research Institute in Tampa, Florida has provided new patients. They are using , with the help of the Ringling College of Art and Design, to improve the patient experience. https://moffitt.org/endeavor/archive/bringing-virtual-reality-to-cancer-patients/

Additionally, creating video libraries with deep portals of information can prove useful for those searching for answers. As an example, the University of Pittsburgh Medical Center (UPMC), improved their patient portal with a special focus on women’s health. They recognized that pregnancy is a time when patients are interested in getting frequent health updates and incorporated a digital health platform to prescribe and automate content during each trimester. UPMC clinicians send videos and educational materials automatically.

Privacy in the Era of Personal Healthcare Technology

From the step counter on our mobile device to the personal health information being shared via video call, in the era of digital communication technology, privacy and data security is top of mind. It’s important to note that video technologies can only be adapted successfully if it can integrate fully with existing complex systems.

3 Advantages of Video In Healthcare Environments

Content Management

Truth is, storing content is important, but the ability to access the content for later use might be considered mission critical—especially considering the advent of governance and compliance of content retention and removal by regulators becoming codified on both the state and federal levels.

Content Distribution

Enable the distribution of live stream video content to a hyper-distributed audience on a very large scale—say 50-100,000 individuals or more, simultaneously. There are real opportunities to demonstrate how scalability can be beneficial—think communications to a large, distributed network of healthcare professionals, researchers, and patients for example. With video optimized for the mobile experience, your audience can engage with content wherever they are, whenever they need to and on whatever device they choose.

Content Analysis

We continue to operate in a data driven climate. If content performance cannot be measured, it has virtually no value. Having advanced analytics in order to measure video content performance will inform organizations how to improve communication and ultimately make smarter decisions. Tracking both the physical assets, like buffering and drop offs, but also gaining actionable insight into how effective video communication was with the intended audience. How many people watched the video? Who watched the entire video? Who watched it multiple times? Bringing real data to video content is the cornerstone of how the healthcare industry can use video to develop a course of action or course correct when necessary.

One thing is clear, COVID reinforced the need to have the right infrastructure to respond quickly, adapt and scale – all in a secure platform. Scale and security being essential for the healthcare industry.

Qumu has been making video smarter with its video engagement platform serving the Fortune 500 and Tech 1000. Qumu has committed to a 100% remote workforce that works from wherever, whenever, forever. Qumu is commitment to bringing value to video content.

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Rose Bentley is the Chief Operating Officer at Qumu