If companies are going to embrace a “work from wherever, whenever” position, they will also have to embrace video as a tool to inform and engage.

Video needs to be much more than a replacement for the conference room. It must add value to how we work. In fact, it should become an ordinary component of work-life. Because of its extraordinary depth, it has the potential to be as big a cosmic shift as the typewriter, the fax machine, and the speakerphone were to business in their time. Video content can help decrease the investment of time so that we can increase the pace of decision-making. Quite obviously, like other “smart” devices, smart video will make us smarter. The difference is that video is not a device, it’s a platform.

The adoption of video as a communication tool is undeniable. However, video as a mechanism that drives results can go much further. How can video be smarter? Here are some examples.

3 ways to add value with video

  1. Enable the distribution of live stream video content to a hyper-distributed workforce on a very large scale—say 50-100,000 individuals or more, simultaneously. There are real opportunities to demonstrate how scalability can be beneficial—think product launches and crisis communications for example. Recently, one major auto manufacturer introduced its newly styled and re-engineered vehicle with no showroom reveal, no press junket. The hoopla surrounding the event was virtual and live-streamed to thousands—it saved time and expense and was equally, if not more successful, than the traditional automobile announcement.
  2. The ability and capacity to store and manage large file-sized video might be considered “cost of entry” in a discussion of what makes video smart. Truth is, storing content is important, but the ability to access the content for later use might be considered mission-critical—especially considering the advent of governance and compliance of content retention and removal by regulators becoming codified on both the state and federal levels.
  3. We not only have the option to work in a wherever, whenever environment, but we also continue to operate in a data-driven climate. If content performance cannot be measured, it has virtually no value. Having the capability to measure video content performance will inform how we improve business communication. We can track both the physical assets, like live-streaming or video-on-demand performance, i.e, buffering and drop-offs, but also gain actionable insight into how effective our video communication was with our intended audience. How many people watched the video? Who watched the entire video? Who watched it multiple times? Bringing real data to video content is the cornerstone of how businesses can use video to develop a course of action or course-correct when necessary.

Smart video? It’s not just an idea or a Silicon Valley pitch deck. It’s a reality. One that can change the face of business as we know it. It’s already happening.

Qumu has been making video smarter with its video engagement platform serving the Fortune 500 and Tech 1000. Qumu has committed to a 100% remote workforce that works from wherever, whenever, forever. Qumu recently refreshed its brand to better reflect its commitment to bringing value to video content