Hybrid Enterprise Video Deployments

In a recent on demand video titled Beyond the Cloud: The Case for Hybrid Enterprise Video, Qumu President and CEO Vern Hanzlik discussed how hybrid video deployments have evolved far beyond their initial purpose, and why hybrid is now the end-game deployment model for many of Qumu’s large enterprise customers. In this article, we will continue the hybrid theme by covering several misconceptions that still persist—even though hybrid technology solutions are rapidly gaining popularity in the Enterprise.

Misconception #1: “Hybrid is Just a Landing Spot on the Way to Full Cloud”

Until recently, hybrid enterprise video implementations were seen as a stop gap—a temporary transition phase as companies migrated from an on premise deployment to a full, cloud-based environment. More often today, hybrid is not only the end game, but an integral part of a bigger strategy: distributed computing.

Rather than being a transition phase, hybrid has become a strategic objective, because cloud solutions alone simply aren’t sufficient for Enterprise needs inside and outside the firewall. By definition Hybrid leverages the best parts of cloud and on premise technology and distributes video processing and delivery intelligence exactly where it’s needed to optimize performance, network bandwidth and even security.

Misconception #2: “A Hybrid Video Deployment Requires Running Two Platforms”

The prevailing notion today continues to be that a hybrid video deployment is essentially an on premise platform and a cloud platform, co-existing within the same environment. But the reality is, a hybrid deployment is actually a single solution—built upon a distributed computing model—that is much easier to manage, maintain and scale.

A hybrid deployment incorporates the best of both worlds: a cloud core for video content management, delivery or edge units that sit on premise at key points around the network creating distributed video processing, and a unified communications component that connects video conferencing devices—also on premise. Bonding everything together is intelligent video delivery technology that determines the fastest, most efficient way to get video to each user.

This article is based on a recent on demand video Beyond the Cloud, the Case for Hybrid Enterprise Video with Qumu’s President and CEO, Vern Hanzlik

Misconception #3: “Hybrid Deployments Only Make Sense for Companies Who Already Have On Premise Investments”

It is true that many enterprise customers migrate from pure on premise deployments to hybrid deployments. But surprisingly, an even greater number are starting with a cloud-only deployment and transitioning to hybrid as a second phase. In many cases budgetary limitations or a small number of initial use cases play a role in the decision to start with cloud. But many companies who start with pure cloud-based technology have already decided to move to hybrid over time.

As enterprise video grows within an organization use cases multiply, and demand for live, streaming video can quickly outstrip a cloud deployment. And when this happens, companies often add on premise elements like caching units or peering agents to beef up the performance and security at strategic points in their network—essentially creating a ‘hybrid’ technology deployment.

Misconception #4: “Hybrid Deployments Can’t Be Used in High Security Industries Like Banking or Healthcare”

The reality is, organizations in any industry can benefit from hybrid technology deployments. A hybrid solution allows security-conscious organizations to take advantage of cloud resources, while still keeping elements of their network behind the firewall and using SAML single sign-on throughout the network.

In a hybrid deployment all video processing is done in the cloud on the inbound side, and all delivery is handled in the edge units, creating a privatized network. And due to the tremendous flexibility of a hybrid video network, one hybrid solution can easily accommodate highly secure use cases AND lower security external use cases for departments like marketing and customer communications.

Misconception #5: “Hybrid Deployments Require Multiple Management Solutions”

Because hybrid deployments at one time were compromises between cloud and on premise solutions, there is still a lingering perception that they require dual management systems. In fact, the new breed of hybrid solutions provide a single management solution—with end-to-end visibility and control of everything from analytics to managing software updates.

A hybrid deployment isn’t truly hybrid if it cannot be deployed and managed as one cohesive solution. Even hybrid deployments include end-to-end management solutions that provide visibility and control of both end-user experience and network performance.


If you are considering a cloud video solution or have an existing on prem enterprise video solution, be sure and watch the 5-minute on demand video. And because a hybrid deployment is cloud at the core, take Qumu Cloud for a free test drive to experience how easy it is from an end user’s perspective.

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