As many of you know, the 2018 Aragon Research Globe™ for Enterprise Video was published in July of 2018. In this comprehensive 29-page report, Aragon Research not only identifies the leading vendors in the Enterprise Video space, but also reviews a number of trends and insights related to the use of video within the enterprise. If you have not already done so, we highly recommend you download this free report. It is available on the Qumu website to anyone who is looking to learn more about enterprise video technology.
With the above in mind, in this week’s blog post we have chosen to highlight a few key portions of the Aragon Globe Report, which we believe deserve specific attention. If you are evaluating enterprise video technology for your organization—either for the first time or to possibly make a platform switch—the information in this post should provide a great deal of value.
Lesson #1: Conference & Collaboration Rooms Will Continue to Be a Growing Source of Video
“Since last year, the shift to a more complete visual enterprise has emerged. There is more access to digital content, video room offerings are becoming more intelligent … Prediction: By YE 2022, enterprises will have a digital video capability in 65% of their office conference and huddle spaces.” —Aragon Research
Video conferencing and collaboration rooms—which can number into the hundreds for large enterprises—have become massive content creation and streaming engines for Global 2000 companies. Increasingly, leaders and their teams are also requiring the ability to live stream and record meetings and strategy sessions globally. The combination of these two dynamics calls for an intelligent, end-to-end enterprise video platform that integrates video conferencing and unified communications systems, such as Polycom, Cisco, Skype for Business and Zoom. Beyond leveraging existing conference room investments, companies must also be prepared to handle the dramatic increase in video streaming and storage these live streaming rooms will create.
Lesson #2: Companies Must Encourage User Generated Content . . . Without Losing Control of It
“User-generated content is now more acceptable and, given the pervasiveness of mobile apps for video, is also much easier to create. Video is showing up in more places such as sales, recruiting, marketing, and support. The need to harness that content and management will soon become a critical need for the enterprise.” —Aragon Research
Companies are quickly coming to the realization that the success of video adoption within the enterprise is directly tied to the IT department’s ability to manage the massive flood of content users are creating. Handled correctly, enterprise video management not only helps the organization maintain control, but also draws users to the creation and sharing of video assets—from any device anywhere. And forward-thinking organizations also understand that helpful extensions like captioning, speech search and advanced user analytics make video ‘sticky’ with users over the long-term.
Lesson #3: Hybrid Deployments Are the End Game—Not a Transition Strategy—for the Most Innovative Enterprises
“Cloud capabilities are increasingly being bundled with hybrid cloud capabilities to offer a powerful set of features that leverage existing investments. Buyers like flexibility on cloud deployment, particularly given pricing sensitivities.” —Aragon Research
Hybrid deployments were originally seen as a stepping stone, or a logical transition point between an on premise deployment and a full, cloud-based environment. However, large enterprises have found they simply can’t limit their solution to the Cloud—and because intelligent streaming technology spans any environment, hybrid deployments have quickly shifted from a tactical stop-gap solution on the technology migration roadmap to the final destination for many Global 2000 companies. With this in mind, many firms are taking advantage of the new freedom to deploy systems that can leverage both flexibility of cloud-based technology, and the security and compliance measures inherent in on premise deployments.
Lesson #4: Analytics are Becoming a More Significant Part of the Video Platform Buying Decision
“Analytics and dashboards—as part of video applications—can also help the business buyer justify an investment. This is partially due to analytics, which show a customer or associate’s engagement level in real-time.” —Aragon Research
A robust set of analytics and dashboards can provide critical insight into the behavior of both live and on demand viewers, including active viewership, watch ratios, viewing by geography or business unit, and more. And because user engagement is directly impacted by network issues such as buffering and latency, a truly useful dashboard must monitor network health as well, and report on it in real-time. Any global organization seeking to justify the cost of an enterprise video platform should take a hard look at analytics capabilities, to ensure the platform they are considering can monitor and report both user engagement data and real-time network health information.
For further insights from the Aragon Research Globe for Enterprise Video, be sure to download it now—for free—from the Qumu website. And don’t hesitate to share the link with your team or any colleagues who may benefit from the research. As always, if you have questions or want to discuss enterprise video with our own experts, contact Qumu any time!