As many of you know, Frost & Sullivan recently published its 2018 Best Practices Report for Global Enterprise Video Platforms Competitive Strategy, Innovation and Leadership. This report provided vital insights into the evolution and future of video use in the workplace, and also outlined major challenges facing both customers and vendors in the enterprise video space.
For this week’s blog post we’d like to take a moment and highlight some of Frost & Sullivan’s analysis, as well as our takeaways on each point. We hope you enjoy this article, and if you’d like a free copy of the 2018 Frost & Sullivan Report you may download it exclusively from the Qumu website at any time.
Takeaway #1: Consumer Use of Video is Creating Massive Demand for Video in the Enterprise
“Over the past 18-24 months, the widespread popularity gained by consumer live video platforms such as YouTube, Facebook, Periscope and Instagram Live is more than trickling down into the enterprise, creating huge demand for enterprise video platforms across all verticals.” – Frost & Sullivan
Employees are not only coming to work with the confidence to create and use video, but the expectation that video will be an “always-on” resource within their workplaces. With this in mind, technology-forward companies must put an infrastructure in place to enable video creation and consumption on any device or hardware configuration—and ensure those tools integrate seamlessly with company-wide collaboration and sharing tools as well.
Takeaway #2: Companies are Being Forced to Deal with an Overwhelming Variety of Video Sources and Systems
“As the creation of video has been democratized, the sources and destination devices for video have proliferated creating the need for platforms that effectively and seamlessly ingest, manage and deliver live and on-demand content.” – Frost & Sullivan
Using a single enterprise video platform to integrate a variety of video ingest sources and viewing endpoints will allow companies to get more out of existing investments—including video conferencing hardware, remote desktops and social business platforms. With this in mind, employees that previously didn’t have access to video can now create and view video with the same reliable performance as other devices, creating a seamless user experience and allowing video collaboration to flow freely across the enterprise.
Takeaway #3: The Seamless Delivery of Video on a Global Scale is Still a Challenge for Most Enterprises
“Within the enterprise, the network continues to be the first and foremost challenge. Delivering broadcast-quality video, especially live video, to tens of thousands of employees, irrespective of whether they are in conference rooms, remote office, or in transit in a secure, scalable and reliable manner consistently is not an easy task to accomplish.” – Frost & Sullivan
The ability to seamlessly execute live global events like town hall meetings and CEO broadcasts is becoming the expectation—yet most companies still struggle with it. The network strain presented by these events has driven significant advances in intelligent video delivery, and a handful of forward-thinking companies are now leveraging their enterprise video platforms to deliver flawless, global live events—to tens of thousands of attendees using a virtually unlimited number of viewing devices and hardware/software configurations.
Takeaway #4: Security Concerns Aren’t Going Away, But Neither is the Cloud
“Even as the market is largely moving toward cloud solutions, there are still market segments like Financial Services and Life Sciences with serious security concerns around video content.” – Frost & Sullivan
Although cloud-based video is still seen as non-starter in some segments of the market, even security-sensitive industries like Banking, Investment Banking and Health Care are finding ways to leverage the flexibility and cost-savings of video. Hybrid deployments, which combine the flexibility of cloud computing with the security of on premise storage and delivery, are providing Global 2000 companies with an ideal combination of secure video administration and flexible video distribution—opening the world of enterprise video to both internal employees and external customers and stakeholders.
If you’d like to review more takeaways from the 2018 Frost & Sullivan Global Enterprise Video Report, be sure to download it now—for free—from the Qumu website. And feel free to share the link with any colleagues and co-workers who may benefit from it. We look forward to working with you soon!