As many of you know, WebRTC (Web-based Real Time Communication) is not a new concept. Initially released in 2011, the purpose of WebRTC is to allow rich media like audio and video to be shared between browsers, without the assistance of apps or plugins like Flash. In the enterprise video space, WebRTC has been mostly ignored in favor of plugins. But with the pending end-of-life of Flash, a peer-to-peer communication solution for video within the enterprise—one that is compatible with corporate networks and firewalls—is mandatory.

In the presentation attached to this blog post, we break down Qumu’s new WebRTC extension for enterprise video and discuss:

  • Why Qumu developed a WebRTC extension for Qumu Cloud.
  • How WebRTC makes it possible for companies to ingest and preview video with Qumu Cloud without changes to their firewall or network.
  • Some new opportunities presented by the growing ecosystem of WebRTC solutions.

But before you review the presentation, let’s take a moment to catch everyone up.

So . . . What is WebRTC Again?

In its simplest form, WebRTC is a technique that allows real time audio and video communication on a browser-to-browser basis, without the use of plugins or apps. There are a number of other use cases for WebRTC including file sharing, screen sharing and browser-based telephony, but for the purposes of this post we will be referring primarily to its use with video communications.

Why is WebRTC Necessary?

You might be wondering, “How does WebRTC compare to a tool like Skype for Business or GoToMeeting?” With proprietary products like Skype or GoToMeeting, each user needs to acquire and use the same product. With WebRTC, users simply need a browser that supports WebRTC (and 80% already do) and access to the same URL.

The WebRTC technology standard includes a set of APIs that product developers–Qumu included–are using to add WebRTC capabilities into their offering and in some cases, creating whole new products or services upon WebRTC. WebRTC is already built into most browsers, and is now being incorporated into video conferencing bridges. And, though WebRTC was designed for web communications, iOS and Android developers are designing the technology into native mobile apps.

What Does WebRTC Mean for the Enterprise?

Qumu views WebRTC as more than just another protocol to support. WebRTC can dramatically change unified communications, in a good way, making peer-to-peer multi-media communications even easier and more pervasive. In fact, our forward-thinking customers are already experimenting with WebRTC and making certain that their enterprise video infrastructure is designed to assimilate this new standard with three vital capabilities:

•      Intelligent ingest of WebRTC video streams and assets

•      Intelligent delivery of video across existing networks to any device

•      Easy and secure management of video assets and portals

For WebRTC to realize its full potential in the enterprise, companies must be able to painlessly accommodate WebRTC feeds into their enterprise video platform just as with any other video source.  In this way, WebRTC video streams and assets are managed and secure and there is no negative impact on corporate networks.

So What’s Next?

To learn more, be sure and tune into the video. Also, check out the other powerful, yet easy-to-use features of Qumu Cloud with the Qumu Cloud Free Trial. And if you’d like to know more about how WebRTC could impact or improve your enterprise video infrastructure, don’t hesitate to contact Qumu today!

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