Shortly after implementation, the banking giant’s asset management team had successfully achieved the results it sought to achieve: building video-based channels that clients rely on for both ongoing market information and a trusted resource when disruption happens. The system proved its worth during Brexit, which created instant uncertainty for the company’s investment clients. By 4:00 a.m. the morning after the Brexit announcement, asset managers had produced 13 videos covering a wide range of implications of Brexit for their clients, and added nine more videos over the course of the day.
Being quick to market ultimately paid off, as there were over 12,000 video views on their customer portal that day—a 500% lift from normal activity levels. Leveraging their enterprise video platform for crisis communication calmed the firm’s investment community, raised the firm’s credibility among clients, and allowed the company to completely avoid the communication chaos many of their competitors ultimately experienced.
Video Can Be Used to Build Credibility. Timely knowledge delivered with compelling video can transform an organization’s relationship with its customers. And being first to market with answers will increase a company’s value as a trusted advisor.
Video Can Act as the Primary Communication Engine. This asset management leader proved that an enterprise video platform can be both nimble and enterprise-grade, providing the necessary performance, security and workflow that will scale as new use cases are uncovered—and outperform traditional communication methods like email, phone conferencing and press releases.
Video Can Make Things Easy. With the right tools in place, any employee can self-publish video assets—which allows experts to focus on delivering the proper message.
Video Isn’t Only for Emergencies. If video can be used effectively and seamlessly during times of chaos, imagine what your company can do with it when things are going well!
ABOUT THE QUMU VIDEO VISIONARY SERIES:
How Global 2000 Companies Are Using Enterprise Video for Organizational Transformation
Although many companies use the power of video to enhance internal and external communication, very few allow it to transform their organizations. Qumu is fortunate enough to have a number of visionary clients using its enterprise video platform to create true digital workplaces, and this multi-part article series will feature some of our most innovative.
This article is Part 2 of a multi-part series where we share key takeaways, lessons learned and performance metrics from some of our most transformative enterprise video implementations. If you would like to learn more about how Qumu can help your organization leverage the power of video in unique ways, please complete our Contact Us form any time.