Transformation requires everyone in the enterprise to be focused, connected and working together. But how do you accomplish true organizational transformation at scale? The following article will outline how one of our more innovative customers, a global pharmaceutical leader, ignited an entirely new level of engagement and collaboration among its 115,000 employees across nearly 200 countries. Their strategy? Enable employees to create and publish their own videos!
For the first step, project leaders went to the source—the employees—to better understand how they used video, what tools they needed to create and manage video, and what obstacles they believed prevented them from increasing their use of video. Their findings revealed a major barrier: many departments were hosting their own video content on their existing IT infrastructure without any centralized IT involvement. These siloed efforts severely limited cross-functional sharing potential, while placing a huge burden on network resources. If the organization was going to simultaneously enable and inspire its worldwide employee base, it needed a more comprehensive and coordinated approach to video.
In addition to uncovering possible tools and obstacles, the purpose of the survey was to determine possible use cases for enterprise video—and this leading pharmaceutical company came up with three:
- Direct, peer-to-peer collaboration among employees through user-generated videos.
- Creating departmental and team video channels.
- Streaming live CEO events and other executive broadcasts.
To eliminate any roadblocks created by multiple legacy video systems, the company agreed to implement a single, best-of-breed enterprise video content management system. That way, the IT team could offer secure and managed enterprise-grade video channels to all divisions. Ultimately, the company chose and deployed Qumu’s enterprise video platform, which provided intuitive video creation and sharing tools, enterprise-grade security and high-speed delivery of live, streaming and on-demand video.
But even with an enterprise video system in place, employees would need more in order to feel confident enough to create and distribute their own video. So, as a preparative step, the organization decided that accelerating adoption among employees would require “priming the pump.” More brainstorming with employees led to a creative idea—a company-wide video contest celebrating a special corporate anniversary—which gave everyone a fun and low-risk incentive to try their hand at creating, editing, publishing and sharing videos. Then they would be ready to take advantage of the full power of a comprehensive, corporate-wide video resource.