How Unified Communications and Social Business Are Changing Video in the Enterprise

There’s an exciting and dramatic evolution going on in enterprise technology. Unified Communications (UC) and Social Business platforms like SharePoint, Jive, Yammer and Skype for Business are fueling a huge lift in the volume of video being created, shared and managed across the enterprise. Cisco estimates that video communication within the enterprise will triple from 2016 to 2021—and as a result, companies are proactively working to build up infrastructure that can scale as the video surge gains increasing momentum. It’s a truly exciting time!

As this transition takes place, Global 2000 enterprises are discovering their enterprise video platforms are more than special purpose tools that can be leveraged for only a handful of use cases. EV platforms are now being seen by IT leaders as a vital part of an enterprise communications architecture, or “stack.” The remainder of this article will cover why UC and Social Business technologies are influencing new thinking around enterprise video. In addition, today’s Ask the Experts video segment featuring Qumu’s VP of Worldwide Channels and Alliances, John Poole, will discuss how the mindset of customers and partners is changing as it relates to UC and Social Business, and how a new generation of employees is influencing the use of video within the enterprise.

How Does an Enterprise Video Solution Make UC Even More Valuable?

The majority of Global 2000 organizations use a Unified Communications tool like WebEx or Skype for Business as a standard for connecting remote employees and globally dispersed teams. So why do you need an enterprise video platform? The answer becomes obvious the first time a meeting attendee asks: “Is someone recording this?”

This need to record and share the content of a virtual meeting is catching some organizations by surprise. On one hand, the ability to record sessions—whether planned, or on the fly—suddenly adds tremendous value to unified communications as a source of content. It’s a quick, credible way to capture great ideas, presentations, demonstrations and learning opportunities. On the other hand, it creates a massive amount of data to be stored as video assets—assets that need to be managed in a standard way, without slowing down collaboration and innovation.

A single recording of a half-hour Skype for Business session can create a video file that’s 100s of megabytes and larger.

With the above in mind, organizations are looking to their enterprise video solution for help. With a built-in video management and delivery layer, UC video assets can be edited, secured, managed, shared and even broadcast to thousands of employees or the entire enterprise. In fact, more and more customers are designing their video service layer specifically to be there when new innovative uses for video come along.

Why Are Companies Deploying an Enterprise Video Solution for Social Business?

Just as video has transformed the consumer experience for social media, a parallel evolution is happening in business—as organizations deploy enterprise social networks like SharePoint, Jive and Yammer and use video to increase employee engagement and sense of community.

But for that to happen, companies need a way to secure and manage live and on-demand video, to decrease the load these video assets put on desktops, server drives and collaboration portals like SharePoint. Additionally, IT leaders within Global 2000 firms are mandating that enterprise-wide video resources be high-performance and easily created and accessible. End-users must be able to quickly create and edit a video, then share it on internal portals and chat networks, without the technology team’s assistance.

Here again, an enterprise-wide video platform will function as a built-in, seamless layer supporting usability, accessibility, security and ease-of-use—as well as integration with any social business application in your communications architecture or stack. Ultimately, this means that your video solution should be carefully designed as a controlled, yet liberating resource within your overall enterprise. That way, you’ll know that the impact of video on your business will be a positive one.


Be sure and watch the video and share it with your colleagues. And if you’d like to know more about how to deploy enterprise video as a fundamental component of your enterprise communications architecture, feel free to Contact Qumu any time or Sign Up for Our Free 30-Day Trial and experience our technology for yourself!

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