Using Enterprise Video for Social Business Applications

We’ve all witnessed the explosion of video on the consumer side of social media, underscored a few weeks ago by LinkedIn adding the ability to create video posts. And as Global 2000 companies are quickly realizing, the same explosive growth of video is happening right now at the enterprise level, as they deploy social business applications like Yammer, Jive, Connections and SharePoint and the use of social business video skyrockets. In fact, McKinsey & Company recently ranked video sharing among the top three fastest-growing Enterprise 2.0 technologies, along with blogs and enterprise social networks.1

Of course, this growth has enterprise technology leaders—particularly in IT departments—both excited and concerned. Right now they’re asking the important question “How do we encourage employees to create and share increasing amounts of video without compromising our internal networks?” and unfortunately an acceptable answer has not yet been offered.  In this new video episode of Ask the Experts, Qumu’s Vice President of EMEA Sales Paul Herdman discusses how organizations use enterprise video platforms as powerful video engines to take the load off of their social business applications. And in the article below, we cover three questions to help you evaluate whether your organization is using the right enterprise video platform for your social business needs.

Enjoy the video now, and don’t forget to read the article below. Also, feel free to share these resources with friends, colleagues, co-workers or anyone else involved in building or supporting your social business technology! And if you’re more of a hands-on person, be sure to Sign Up for Our Free 30-Day Trial or Contact Us Directly any time.

Is Your Enterprise Video Platform Ready for Social Business?

Imagine a world where social business application users—by the thousands—are creating and sharing video thru your company’s network every day. Does this sound exciting or terrifying? Because the fact is, it’s already happening in organizations that have prepared for it, and it’s going to happen in your organization soon. Video is powerful, emotive content that can energize sharing and dialog on internal social business platforms. It helps businesses accomplish exactly what they need from their social business applications—give employees a way to connect personally, share knowledge and engage with information. And there is no way for your organization to avoid it.

So how do you keep social enterprise video from becoming too much of a good thing? Large enterprises with thousands or tens of thousands of employees need an efficient system specially tuned for managing and delivering video at scale—over existing networks—to any device, anywhere with no spooling or outages. However, enterprise video platforms are not all created equal and here are some questions you’ll want to ask when evaluating the best platform for your organization—or in some cases your current platform:

1 – Is Our Enterprise Video Platform Seamless for the User?

Social business is meant to be engaging and intuitive—not more work. And your enterprise video platform shouldn’t get in the way of business productivity. Instead, it should function behind the scenes, transparent to users. Employees need to easily capture and share videos, right from the social business application, without learning another tool. For example, when a video is shared on the social platform by an employee, their team or “followers” should be able to open and view the video without leaving the application. The video must be served by your enterprise video platform—no downloading or uploading files from the desktop.

2 – Is Our Enterprise Video Platform Truly ‘Enterprise Grade?’

Enterprise environments are demanding. And any video platform worth considering must have a track record in complex enterprise environments like yours. Is the solution proven in large enterprises that use live, streaming and on-demand video on a global scale? Make sure it includes the tools that your IT team needs, like automated workflow, to wrap each video in security and metadata, in a standardized manner.

With all backend management handled in one place, video can be delivered securely to all your distributed locations with one set of management rules. You’ll also need real-time analytics to evaluate usage behavior, compliance and other metrics that will help you understand and enhance the value of video within your social business.

3 – Is Our Enterprise Video Platform Extensible . . . and What Does Extensible Even Mean?

To put this question another way: “How future-proof is the system?” Technology and business requirements are in constant flux. So your enterprise video platform must be “extensible” meaning the software has an open, service-based architecture. This makes your video platform integration-ready so that third party developers (including your own internal developers) can fuse their software directly with the video platform. And here’s the important thing—a service-based architecture ensures that the integration is sustainable as both systems evolve. Ultimately, this is how a expert-designed enterprise video platform is built to serve many different applications well into the future.

But extending the capability of your enterprise video platform does a lot more than simply preserve your investment. It breaks down business application silos and magnifies the productivity of any application that uses video. For example, all your systems—such as Office 365, Citrix, IPTV—can share the same centralized video resource. And that creates possibilities for today!

If you’re looking for positive responses to any of these questions, or if you have tougher questions in mind, don’t hesitate to contact Qumu. We’d love to hear your plans for your social business!

1 McKinsey Quarterly, Oct. 2015

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