In the bring-your-own-device culture of the new digital workplace, organizations must make it easy for employees to create and use video. However, balancing corporate control with the needs of social business will often stifle creativity and engagement. The success of enterprise video ultimately comes down to offering a great user experience, and by combining intuitive video apps with a sophisticated enterprise video platform, video can become a natural—and integral—part of the digital workplace. This article will discuss three key strategies for fostering a successful enterprise video culture.
Strategy #1: Provide Intuitive, Easy-to-Use Apps
While a myriad of video applications are available to consumers—including the built-in camera on every smart phone—organizations should standardize on a small number of easy-to-use apps that allow recording and editing from a mobile device, even while the user is offline. Uploading, publishing and sharing should be as easy and as automated as possible, so, it’s critical to promote video creation and viewing tools that seamlessly integrate with existing corporate applications and portals.
As an example, Sharon, a VP of Marketing for one of Qumu’s customers, posts a weekly video update to her global team, often while traveling. Since the video contains sensitive information about upcoming announcements it must be secure, and it also is only relevant to the Marketing team. Sharon creates her video updates right from her phone using Qumu’s new Capture app. With the app she can quickly record, preview and edit her video. But the real power is in the integration of the app with her company’s SharePoint portal, where team members automatically receive notice of Sharon’s new video posts.
Strategy #2: Keep Management and Security in the Background
From approval process to viewing access, an enterprise video platform should integrate with existing security infrastructure and authentication systems, and ensure video content is only reaching the people authorized to view it. But end-users like Sharon in the previous example should be focusing on creating and distributing valuable video content—not securing it.
The powerful management and security systems provided by an enterprise video platform must enhance the end user experience and make the IT Department’s job easier. But they must also do it seamlessly and invisibly. Using the Qumu platform Sharon’s team can easily and securely find and view her updates, directly from their own mobile devices. And on the IT side the extensive security and analytics gives the technology teams and business leaders the data required to both manage quality and monitor compliance.
Strategy #3: Deliver Video to and from Any Device, Anywhere
The concept of BYOD as it relates to enterprise video assumes users are creating, editing, delivering and viewing video with a variety of devices. It also implies that individuals can and will switch between devices multiple times over the course of a day. The Qumu platform supports both of these use cases, delivering high quality video as employees move among iOS, Android and desktop devices. Qumu also enables users to perform intuitive searches of text and audio, to help them find exactly what they are looking for at the exact time they need it.
Bring Your Own Device (BYOD) is a concept that is quickly becoming a significant part of mobile enterprise video—affecting how video is created, consumed and controlled. By focusing on the end-user experience in addition to core functionality, mobile enterprise video can be easily managed and maximized across the enterprise.
Check out our new mobile apps—Qumu Capture & Qumu View—available now in the Apple iTunes and Google Play stores: