As video plays a bigger and bigger role in an enterprise’s communications DNA, the requirements of the video infrastructure grow as well. Security is one area that is often overlooked when companies start with an external, marketing-focused use case.

For example, one global B2C enterprise wanted to use video to advance their business. Rather than jump in with a tactical marketing video use case, they brainstormed on a more holistic wish list for video in their organization. This is what they came up with:

  • Executive communications – information from top management to all staff
  • Product portfolio training – internal and external groups
  • Full day seasonal product confidential launch briefings – external audiences by invitation
  • Company innovation awards event – live broadcast
  • Quarterly Town Hall – auditorium + global live broadcast

What these opportunities have in common is the breadth of their requirements. Live and on-demand, internal and external audiences, in-person and live streamed video.

Another commonality: security. Very few if any of these use cases could succeed without a solution deployed from the ground up – in the Cloud and on the ground – with secure delivery and access of video as a core capability.

What does that mean specifically? Here are just some of the capabilities to consider when configuring your enterprise-wide video platform:

  • AD/LDAP  Single Sign-On
  • Kerberos support
  • SAML 2.0 and ADFS Single Sign-On
  • Token auth and non-transferable URLs
  • Encryption

Think of video as another form of proprietary content that needs to be secured and managed – both in flight and at rest.

To succeed with video, enterprises must keep the end goal in mind. It’s OK to start with a tactical video solution if that’s what it takes to get a quick win and build momentum.  Just be sure to consider security up front so that you’ll end up with the strategic, business-changing solution that forward-leaning companies ultimately need.