How much time would you say you spend looking for answers at work?

By its definition, research is a part of a knowledge worker’s job. From software engineers to scientists, accountants to advertisers, seeking information about clients, projects and products is an essential part of the day-to-day for many modern workers.

Video is an ideal medium for storing and sharing that information. Using both audio and visual elements to convey knowledge makes it easy to densely pack a relatively short video with a lot of content. Additionally video can be created anywhere and by anyone – assuming you’ve got a smartphone or webcam close at hand, you could be a video creator too!

However, according to a survey by McKinsey Global Institute (MGI) knowledge workers spend 19% of every week searching for and gathering information. Put another way, if you work 40 hours a week, you spend over an hour every day on trying to find answers. And if your company is using video without a way to manage, organize and search that video content, you could be looking even longer.


By using an enterprise video platform, you and your employees can take full advantage of a whole host of search and discovery functionality that can help you find the information you’re looking for faster than you ever thought possible.

For instance, by using Speech Search, you can actually search through the audio tracks of every video on your enterprise video platform. This not only enables you to find videos on subjects, even if those subjects are not tagged in the video’s metadata, but also to pinpoint the exact moment that a keyword is spoken aloud within a video. This comes in especially handy when trying to track down certain sections of longer videos like recorded conferences or meetings.

By using enterprise video technology, you can increase value-added time by 7-8% and see an average productivity improvement of 25-30%. While it’s not going to erase the research aspect of knowledge work, it will make it easier to find the information you’re looking for and get back to doing business better.

Want to learn more ways to enhance productivity in your organization?