Video is one of the most versatile tools an organization can use to bring ideas and knowledge to employees, partners, team members and customers. As a medium, it’s engaging, entertaining and can deliver information quickly and efficiently.

As more and more of the world’s leading businesses adopt video, the question becomes, “How do we create more video?”

Not that long ago, video creation was relegated to using big cameras in the studio, but with the rapid advance of camera and capture technologies, video has become easier to create than ever. Here are just a few of the myriad ways you can create video:


One of the best kept secrets of the video content creation world is that you already have the tools to begin creating video right in your pocket. TV episodes and even feature films have been shot entirely on smartphones, so why can’t you add to your business video library on the go? Using apps that connect to an enterprise video platform, you can capture, edit and upload video in minutes. Whether you’re in the field trying to solve a problem or inspiration strikes on your morning jog, mobile enterprise video is a simple and effective way to create business video content.

Webcam Presentation

Obviously the webcam was a big step forward for giving individuals the ability to create their own video content. However, just using your talking head can get old. With an enterprise video platform you can add slides and transitions to enrichen your content and keep it fresh and interesting for your audience.

Unified Communications

Unified Communications (UC) tools like WebEx, Skype for Business and Cisco Telepresence are connecting employees, team members and partners all over the world. Whether through IM, screenshare or video chat, it’s never been simpler to connect in real-time. Using an enterprise video platform, you can capture those conversations and upload them to a searchable content portal so you can turn your conversations into content.

Want to know more about how your business can use Unified Communications to create content? Read the first installation of our best practices guide: