It’s an age-old question, where do you start to peel the banana so you end up with a workforce that is engaged and equipped with all the tools they need to be as efficient and happy as possible at their jobs?

If you haven’t been watching Jacob Morgan’s fantastic web series “Future in 5” you should check it out immediately. In his short five minute videos, Mr. Morgan addresses a wide range of questions about the future of business and how organizations can tackle the issues facing the modern enterprise.


One of the coolest things about Future in 5 is that Morgan records them all from his phone, usually with an interesting background, for instance, in this episode he’s in Buenos Aires with a pleasant looking square behind him. Keep that one in mind the next time you need to catch someone’s attention with a video!

In the video, he relates a question he was asked at a recent conference where a business was trying to drive change within their organization and was wondering whether to invest in changing corporate culture and employee behavior or technology in order to do so.

The answer is, of course, both.

Giving your employees technology that they don’t understand won’t bring about change, nor will encouraging them to change culturally without giving them the tools to do so. And video is at the heart of this type of change for several reasons.

First, video is a technology your employees understand. Facebook is uploading billions of hours of video a year; users are livestreaming through Twitter’s Periscope, Meerkat and Facebook’s Live Video utilities. YouTube is the first place most of us turn when we’re trying to figure out how to change a headlight or put together a particularly complex piece of IKEA furniture.

Therefore video is the ideal medium to use to not only show your employees the type of cultural changes you want to bring about in your business, but also to give them the tools to create their own videos and share them with their coworkers to reinforce that change.

Second, video brings an immediacy and humanity to communication. In an era when businesses have a global reach like never before, it’s important to ensure that collaboration can happen not just in the office, but between geographically dispersed teams and remote workers. Email is not enough, and unified communications chat apps are not enough. Video is crucial to putting faces to names and bringing the human factor back to communication and collaboration.

However if you simply invest in the technology without emphasizing your corporate culture, no matter how easy the tools are to use, you’ll miss out on the change.

At Qumu we’ve spent the last decade helping some of the world’s most successful organizations not only implement enterprise video solutions that span the globe and bring employees and executives closer together, we’ve also helped them to develop the strategies and best practices that ensure that video becomes a lasting part of their communications toolset. If your business is ready to drive real cultural change with video, drop us a line and let us help you develop a rock solid strategy to bring technology and corporate culture together under one roof.