Last year, during the FIFA World Cup, we talked about how WatchESPN’s CDN servers crashed during the USA vs Germany game after maxing out at over 1.7 million users. While they were able to rectify the situation fairly quickly, they learned a valuable lesson about the public’s desire to be able to stream video, not just to large networks but over cellular and wifi on tablets, laptops and phones.
Perhaps taking a cue from the popularity of live-streamed games from locations outside the US, the NFL and Yahoo! have teamed up to make sports broadcasting history this weekend. On October 25, the Buffalo Bills will take on the Jacksonville Jaguars in London, England, and the whole thing will be available, streamed live, on Yahoo.com.
Streaming sports has long been an issue for remote fans due to blackout restrictions and limiting partnerships between pro-sports leagues and cable companies. In working with Yahoo!, the NFL is showing a forward-looking strategy towards the way users want to receive their live video content. Namely, on any device they choose, no matter where they are.
In addition, the 2014 NFL season was the second most watched season in NFL history, averaging 17.6 million viewers, and that’s no secret from the folks at Yahoo!. Investing in video delivery will be a critical element to the success of Yahoo!’s first foray into live streaming sports.
So what can we, in the business world, learn from Yahoo! and the NFL? Simple. Businesses need to take cues from the consumer realm, and consumers want video. They want video on any device, and they want highest quality video on a wide array of connections. Those consumers are the same people who make up a business’ workforce, and to get the highest degree of engagement and connection with the people who make up that workforce, organizations need to meet them with the communications technology that makes them feel comfortable.
Smart, cutting edge organizations have already implemented an enterprise video platform that optimizes video delivery, from remote workers watching on-demand content on cell networks to live-streamed executive announcements that need to reach everyone in a global organization in real time.
If you’d like to know more about how your business can stay ahead of the game when it comes to communications, drop us a line.