Yesterday we spoke at the CMMA Minneapolis event. In case you weren’t able to attend, here’s a quick rundown of six of the biggest trends we’re seeing in the webcasting sphere.
1) Mobile First – The commercial and the business world are both aggressively going mobile. Mobile data traffic is set to grow 10-fold between 2014 and 2019. That means webcasting is going with it. More and more, audiences want to be able to watch webcasts from their mobile devices whether they’re on the go or not.
2) Rich Content – Information density is expanding, webcasts are no longer simply talking heads. Smart and cutting edge organizations are finding ways to create compelling and engaging webcasts by using slides, audience Q&A and live social feeds to build an immersive experience and spark conversation.
3) Hybrid Deployment – Cloud and on-premise are not mutually exclusive. By 2020, over half of all business video encoding and transcoding will be done in the cloud, but don’t count out the value of on-premise delivery. Local CDNs enable organizations to reach everyone within their business, across time zones and even separate continents with real time, high quality video. Having the flexibility to deploy both cloud and on-premise video will be a crucial asset in the years to come.
4) Democratization – High-end webcasting capabilities will move to the masses. We’re already seeing this happen with employees having access to better cameras and editing tools and that’s just the tip of the iceberg. Soon everyone within your organization will be able to create high quality webcasts to communicate and engage with their coworkers, clients and partners.
5) Social Integration – Similarly, organizations are taking a wide range of approaches when it comes to how to create a socially connected workplace, whether they’re using business social platforms like Jive, IBM Connections or Microsoft SharePoint or using public social channels like LinkedIn, Twitter and Facebook. One thing is clear, though, businesses need to be social. And webcasting is entering the social sphere. In the public realm you can already see this happening with live streaming apps for Twitter and Facebook like Meerkat and Periscope. The same is true for internal social platforms as well.
6) Convergence – Webcasting is converging with unified communications and other enterprise infrastructure. Tools like Skype for Business, WebEx and Jabber are bringing employees closer together, no matter where they are. Giving those tools the flexibility to webcast to large audiences as well as record those webcasts in a platform agnostic format will be crucial in the coming years to getting the most out of your unified communications investment.
If you’d like to know more about the trends we see are changing the face of webcasting, contact us.