As the dispersion and organization of many companies becomes increasingly complex, with everything from flexible working hours to remote working to international collaborations becoming the norm, video is also increasing in its value as an essential tool for businesses.
While the in-person meeting isn’t going away, we also have the need to be make company processes as efficient and cost-effective as possible in a tighter economy—and when it comes to training, which involves an ongoing investment of company resources, video can help make it faster and cheaper. Here’s how.
- 1. Video training can reach everyone.
Your company employees might work in different offices, departments, cities or even countries. They also might work remotely, and daily and hourly schedules are sure to vary—making it an arduous administrative process, with a cost, to arrange for group training sessions. Recording training sessions on video, however, means that a whole team can access the training regardless of all the different schedules—all they need is an internet connection.
- 2. Video training allows team members to go at their own pace.
While in-person training requires everyone to absorb information at a similar pace, meaning that participants are often left behind or, if they have prior knowledge, are bored during the sessions, and might even be wasting time. Video training allows team members to learn information at a pace that suits their individual knowledge and skill sets, and nobody wastes time.
- 3. With reduced admin time, video training allows for a faster-adapting culture.
How often do we find ourselves trying to arrange a meeting time that suits everyone, and it ends up pushed back by weeks because of various conflicts? It can take a month to deliver a single training course. Video training has a quick turnaround (since people can access training materials as and when they have time), meaning that you’ll be able to address changes in company tools, structures and processes more rapidly.
- 4. Online training options invite a different kind of interaction.
And sometimes it’s more effective. Let’s face it, some people tend to feel more comfortable speaking in meetings, and some people keep quiet—regardless of who has the most constructive ideas. Integrating online training is a way to encourage quieter members of your team to engage in a different arena—through email or video comments, social media, or another discussion forum that you might put in place to support video training. Likewise, a variation on a more traditional training model will help diversify your training methods, which will suit the diverse array of learning styles that likely exists on your team.
- 5. Link up with course materials.
Want to diversify even more? Instead of the in-person standard of giving out papers or training booklets with a training session, with video sessions you can simply provide links to materials online, and encourage people to use and interact with them. No printing fancy booklets required.
- 6. Video can be crowdsourced.
Would you like to hand over the training to members of your team or organization who have a particular skill set or particular expertise in a given area? No problem. With all the options for simple video production available on your average desktop, laptop, tablet and smartphone, producing simple video is now pretty much anyone’s game (and hey, you can always do a training video on how to make a training video).
- 7. Training with video reduces travel and admin costs.
This is really the kicker: with video training, nobody has to travel to a session, no refreshments are necessary, no venue needs to be rented, and admin is minimal. Basically, it costs a fraction of what in-person training costs.
Now the only question left is, what kind of video training should we start with? Onboarding Video for new hires is always a great place to start—check out this post on the topic, and tweet to us with your questions or comments!