On Sunday night, HBO premiered the first episode of the fifth season of their hugely popular show, Game of Thrones. While the full numbers aren’t in yet, the last episode of season four drew almost 20 million viewers across all platforms.
Add to that number the fact that the season five premier was the first big test for HBO’s new streaming app, HBO Now, released in partnership with Apple, and you’ve got a serious test for video streaming infrastructure.
By all accounts, HBO Now handled the demand with relative ease, streaming the show alongside it’s 9PM TV premiere. HBO’s other streaming app, HBO Go, however, did not fare so well. For many the episode didn’t appear online until well after the TV airtime, while others couldn’t get the service to run at all. In an era when 75% of an audience will abandon a video after four minutes or less if they are getting a poor viewing experience, it’s important to consider the magnitude of your audience and make a plan to deliver outstanding quality video to everyone in that audience.
This is doubly important for businesses. When presenting a webcast to a large audience, the world’s most successful organizations employ enterprise video platforms with robust video streaming architectures and optimized video delivery solutions to ensure everyone in the audience, no matter what connection and device they are using, gets a top quality viewing experience.
But, as HBO can tell you, not everything goes according to plan every time. That’s why HBO Now employed service technicians to monitor Twitter and aid anyone who was having an issue. This not only helps your audience to get connected to your videos faster, but also cements a relationship between the viewer and the presenter. Everybody likes to feel appreciated, and by employing support staff to immediately and efficiently respond to viewer issues, viewers know that their voice is being heard and their problems are being dealt with swiftly and effectively.
Now what if your audience could ask those questions directly through the viewing window? Leading enterprise video platforms should provide a way for viewers to pose questions simply and efficiently through the viewing portal, this gives support the ability to respond in real-time without needing to resort to external solutions like Twitter or Facebook.
While your webcasts probably don’t feature dragons and suits of armor, you’ve still got engaging content that you need to deliver to an audience with maximum impact. Learn more about how an enterprise video platform can help you connect with internal and external audiences across the globe.