Video is one of the most effective communication tools because it is so rich in information. But when it comes to search, video’s strength has been a weakness; its density makes it difficult to easily see what’s inside.
Video truly is dense – jam-packed with information and valuable insight. Yet when a Google search points you to a video, you are obliged to linearly watch it to find what you seek. That’s fine for a 60 second clip; not so helpful for one that’s 30 minutes long. Speech Search – where phonetic phrases spoken in the video are indexed and searchable – brings video’s average time-to-information in line with that for text searches. Search on a word or phrase, and you are not just served the video containing that phrase, you are brought to the exact point in the video where the phrase is spoken.
Unlike transcripted text, Speech Search doesn’t rely on spelling variances or human transcription. By automating the process, phonetic indexing is surprisingly accurate.
Speech Search opens up vast stores of video-based information for rapid access and efficient knowledge transfer. It also has interesting potential applications in search-based marketing, making video truly personalized content.
Video is a truly powerful medium for internal and external communication. And with Speech Search, it’s as searchable as text.