Video is a marketer’s best friend

Video is not new to marketing.  Early television shows were basically glorified advertisements, and some of the best commercials have Hollywood-level production values. But video's role in marketing is changing, from high-end statement to one-on-one...


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Video and Virtual Desktop Infrastructures

Recently, we had a representative from a major financial services company speak at our Enterprise Video Summit. During his presentation, he discussed video and Virtual Desktop Infrastructures (VDIs) within their organization and the conundrum they’re...


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Optimizing Video for Citrix Virtual Desktop Infrastructure

Desktop virtualization is a critical component of today’s enterprise computing environment. The technology behind it is commonly known as VDI – Virtual Desktop Infrastructure. VDI provides a number of benefits including the use of inexpensive...


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Meerkat has arrived. What the latest hot video app means for your business

By now you’ve probably heard of Meerkat, even if you’re not entirely sure what it is. A live-streaming video app built on top of Twitter, Meerkat is all the rage at SXSW, where it’s being used in a lot of cool ways to live broadcast unpolished and...


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Survey Results: What we learned from Qumu’s New York Enterprise Video Summit

We recently held an Enterprise Video Summit in New York City where we gathered video experts from some of the most successful institutions around the world. At the summit we discussed some of the trends that are shaping the world of enterprise video, as...


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Simple Tips to Make Your Videos Shine: Part 1 – Preparation

As an Account Manager at Qumu, I spend a lot of time talking to clients about their messaging, their presentation skills and the look and feel of their video communications. While the content in the message is paramount, the quality of the delivery can...


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Seven lessons learned from the New York Enterprise Video Summit

Thanks to all the enterprise video professionals that joined us in New York City this week for the Qumu Enterprise Video Summit. We were excited to bring together experts from some of the world’s best companies for an interactive exchange both in the...


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What the oldest surviving video footage of New York can tell your business

A few months ago, a video of New York City popped up on YouTube. There’s nothing particularly groundbreaking about that statement, thousands of videos of New York are uploaded to YouTube every day. However, this video was different. It was a compilation...


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7 Women Who Changed How We Think Via Online Video

International Women’s Day is Sunday, March 8th. In celebration of the day, we wanted to take a moment to make mention of a few women who have changed the way we think about online video. Elizabeth Gilbert Elizabeth Gilbert’s TED talk on success,...


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Four Ways You Can Use Video to Show Your Employee Appreciation This Week

According to a survey by the American Psychological Association, feeling valued is a key indicator of job performance. Employees who feel valued are more likely to be engaged in their work and feel satisfied and motivated. Employee Appreciation Day is...


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