Tonight, the ABC sitcom Modern Family will air an episode shot entirely on mobile devices and webcams. As we mentioned in yesterday’s post, there are many benefits to using mobile devices for video capture.

So using your tablet or phone is great for shooting video, now what?

Here are a few tips to help you to shoot mobile video like the pros:

  • Editing – There’s an App for That – Any modern mobile device with a camera will have video recording capabilities of some sort, but in order to add effects, edit out dead air and change settings you’ll need something more. Apps like iMovie and Pinnacle can give your videos a professional touch from your smartphone or tablet.
  • Tablet vs Phone – The Great Debate – Tablets and phones obviously each have their own pros and cons. Phones are small, lightweight and more easily portable where tablets have a bigger viewing screen, making framing and editing easier. Depending on whether you’re shooting on the go or looking to precisely edit in the field, a phone or a tablet will suit your need.
  • Avoid Vertical Video Syndrome – Almost anywhere people watch video, from TVs to computer screens, is oriented horizontally. Generally when you are using your phone (unless you are playing Angry Birds) you are holding it vertically. This poses a problem when translating video that you shot vertically into a horizontal setting. You get those ugly black bars on the side, which some savvy internetters have dubbed Vertical Video Syndrome. Take a second, turn your phone sideways for an improved result every time.
  • Pump Up the Volume – One issue many mobile videographers have is capturing high quality audio to go along with their video. The onboard microphone on most mobile devices is fine for just capturing ambient sound but if you want to go a step further, check out microphones like the Edutige iMicrophone¬†that boost the audio signal just by plugging into the 3.5mm headphone jack on your mobile device. If you’re shooting interviews or talking heads, you may also want to look into the Rode SmartLav lav microphone. This also plugs in through the headphone jack and gives users the ability to clip a microphone to a subject’s shirt to get up close and personal audio in an interview setting.
  • Lights, Camera, Action –¬†Lighting is an important aspect of any video, whether it’s shot with a smartphone or a big-budget film camera. Make sure you’re paying attention to how your subjects are lit, use natural light whenever possible and above all, never shoot a subject that is backlit (for instance someone who is standing in front of a window or glass door) unless all you want to see of them is their silhouette.

If you’re creating mobile video in a business environment, it’s important to consider an enterprise video platform that is optimized for mobile. Enterprise video mobile apps should enable you to edit, tag and securely upload video from your smartphone or tablet to a centralized video platform where your coworkers can see the cinematic masterpieces you’ve created using the preceding tips.

Want to learn more about how mobile video is impacting the enterprise? Sign up to watch and participate in our Enterprise Video Summit Webcast on March 11.