It’s Friday the 13th. According to the Stress Management Center and Phobia Institute, 17 to 21 million people in the United States are affected by a fear of this day. That’s about one out of every 20 people!

We are emotional beings for sure. And we don’t set our passions and emotions aside when we come to work – at least our employers hope we don’t! Engaged employees are more productive and are more driven to succeed. As my colleague Bryce Richardson said in a previous post, “Engagement is the fuel that drives good work, and without it, employees aren’t putting in their best efforts to deliver the highest-grade of output they can.”

Yet according to the UK-based employee engagement initiative Engage for Success, only one third of employees worldwide feel engaged in their work.

It’s no surprise then that so many businesses are using video to enhance their communication and collaboration strategies. 71% of companies surveyed by Wainhouse are currently using video to communicate with their employees. And 74% of those using video cite employee engagement as their reason for the effort.

Video drives richer conversations, allows for more nuanced meaning and accelerates knowledge transfer.

Video makes communication human again. Even on Friday the 13th.