Thought Leadership Videos Work: Video Structure
Thought leadership is a crucial element of any marketing strategy. In this three-part series, Qumu’s Gary Keene outlines elements and considerations to take into account when creating effective and engaging thought leadership videos. Watch Episode 1 If...
Five Tips For Making Mobile Video Magic
Tonight, the ABC sitcom Modern Family will air an episode shot entirely on mobile devices and webcams. As we mentioned in yesterday's post, there are many benefits to using mobile devices for video capture. So using your tablet or phone is great for...
Shooting Video with Your Phone – Even Hollywood Is Doing It
The studio is just one of many places you can shoot video. Some of the most useful and interesting video is being shot in the field with consumer-grade cameras like GoPros and smartphones. On the road, at a tradeshow or conference, at an important event,...
7 types of onboarding video for your next new hire
* NOTE: This post has been recently updated. Please view our new post titled The Value of Video in Employee Onboarding. Thank you! New employees are arguably the most valuable asset you have, and how you bring them on board can make the difference...
The President is Educating with Viral Videos (And You Should Be, Too!)
If you’re in the US, you might just be coming off of a long weekend from President’s Day. You might have also watched the current US President, Barack Obama, in a video produced in affiliation with BuzzFeed. The video, entitled “Things Everybody...
Video engages employees better – even on Friday the 13th
It's Friday the 13th. According to the Stress Management Center and Phobia Institute, 17 to 21 million people in the United States are affected by a fear of this day. That's about one out of every 20 people! We are emotional beings for sure. And we don't...
A Lasting First Impression
A mid-sized company on the growth track is using video to streamline their hiring process. All applicants are required to submit a video answering a series of ten questions. The videos are then routed to the hiring manager who reviews each video. Based on...
Your internal communicators want to be more creative with video
In a recent survey by Alive With Ideas, 69% of internal communicators are actively using video to connect to and engage with the employees in their organization. Of that 69%, however, over HALF feel that creativity is missing within their comms videos....
How marketing automation can up your Video Marketing game
Video is becoming an integral part of many marketing campaigns. It makes perfect sense: when you want to engage your audience, you use the most engaging content. But how do you know if it's working? Best-in-class content marketing campaigns use marketing...
Aragon Research: Video by the people, for the enterprise
In one of its predictions for 2015, Aragon Research stated that due to growing demand, video will evolve from a capability available to a few within an organization to a much more widespread and democratized method of communication. Here is Aragon’s...