Thought Leadership Videos Work: 6 Preproduction Insights

Thought leadership is a crucial element of any marketing strategy. In this three-part series, Qumu's Gary Keene will outline elements and considerations to take into account when creating thought leadership videos.


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How video makes NetApp’s culture come alive

Qumu interviewed NetApp’s On-Site Services Manager, Mike Tyler on how NetApp uses video to create and maintain a singular corporate culture across the globe by connecting employees worldwide. “All of the videos that are produced at NetApp eventually...


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6 Tips To Take Live Streaming Video to the Next Level

I’ve been working in streaming technology for years now - with various live production and podcasting teams that have put on events of all shapes and sizes. The large scale events that some sophisticated and seasoned production teams put on are rather...


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Five Reasons Nobody Is Watching Your Internal Videos

Most of the world’s biggest companies are using video to connect to their employees. Whether it’s between teams, from the CEO to everyone on the global network or even simply between colleagues, video is an effective way to keep people in your...


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AdAge’s 2015 B-to-B marketing trends point to video

This week AdAge highlighted seven B-2-B marketing trends for 2015, and the general theme was counter to the current buzz about automation and Big Data. What's new this year: getting personal.  And what's more personal than video? Storytelling Business...


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The Video News Drones are Coming

Yesterday CNN announced a deal with the Federal Aviation Administration to create new policies for using quadcopters and drones equipped with video cameras to cover news stories without disrupting commercial airspace. This is not the first time...


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Customers Use Creative Contests to Jump Start User Adoption

Qumu customers make a big investment in the Qumu product and are often concerned about user adoption. Existing customers have shared creative approaches to user adoption of Qumu VCC Employee Generated Content (EGC) features that I would like to pass...


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Five ways to make video as easy as email

When people have an important message to share within their company, most turn to email today. But is that the best choice? It tends to be the easiest option, but it can can get lost in the noise. And words on a page don't provide the nuanced meaning that...


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Infographic – Video is Changing the Way Enterprises Train

Video has become a critical element of the way organizations do business. Whether connecting with customers, sharing ideas or enhancing communication, video is an important part of many of the world's most successful businesses. But did you know that...


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