One of the benefits of working on the expo floor at Gartner Symposium – other than catching a wayward vendor-logo Frisbee or maxing out on espresso mercifully served throughout the day – is the ability to meet with and hear from prospects and customers with an interest in business video. And wow, there are A LOT of people that fit that bill. I thought it would be interesting to recount some of the common stories and issues shared by our booth visitors, all of which stopped by to see how Qumu – recently turbo charged by the addition of Kulu Valley (which also was a source of excitement at Symposium for us) – could help them add video to their organizational architectures.
Video goes global
Numerous organizations with global footprints (financial services, oil and gas, etc.) described their desire to provide video throughout the globe to employees and customers. Two issues we’ll be helping them to address are high performance delivery regardless of endpoint, a Qumu specialty, as well as government or regulatory issues related to video content management. Our ability to provide capabilities via on premises, cloud, and particularly hybrid architectures will help them address this challenge.
We tried to build it ourselves, but…
Many organizations attempt to build the corporate YouTube – literally. Many have used YouTube as a video upload/viewing site, only to realize what they already suspected…that retrieval and viewing are subject to the latency whims of the internet, that there is no security, and that capture, while easy enough with abundant HD webcams, also often requires integration with slides, documents, and other information when delivered. One organization came to us after a multi-country executive video broadcast they’d attempted on cobbled together infrastructure failed spectacularly.
High performance delivery is still HARD
Abundant internet connections notwithstanding, global wireless penetration, and CDN prevalence, the above example demonstrates that delivering high performance video over the LAN/WAN requires help – from Qumu. Our combination of PathFinder and VideoNet Edge intelligent delivery ensures that all endpoints, regardless of form factor and location, receive optimized video. And as we continue to make deployment and management of our VNE capabilities easier (i.e., providing VNE in form factors ranging from native software that can be run on shared servers, VMs, appliances, Citrix CloudBridge, and Riverbed RSP/VSP), organizations will confident in ever broader use of video.
Centers of gravity
Three use cases heard repeatedly were: sales and marketing support for new product news and announcements, sales enablement and training, and related customer webcasts (Qumu Cloud to the rescue!); executive broadcasts; and video-enabled knowledge capture and sharing (field service, retail, oil and gas, manufacturing, etc.).
My last observation talks to the burgeoning ubiquity of video: I had two conversations within 5 minutes of each other with two different organizations that both focused on sewer maintenance and repair. Both regularly capture terabytes of video to help determine the current state of sewers they manage, and both needed a way to manage and provide easier access to this information to their customers, typically domestic and international state and local governments. I suggested our capabilities as a perfect solution in both cases, but I did not volunteer for any site visits.