Twitter is acquiring Snappy TV, the fourth in a series of video-related acquisitions by the social media leader. Makes sense, right?  People use Twitter to communicate; video is the logical next step.

Except that’s not why Twitter bought the firm.

Much like the enterprises we work with every day, Twitter is investing in video to connect with their audience in a deeper, richer way. Bringing video into the picture creates a richer revenue stream for them because advertisers will pay more to connect with their targets via video. According to Twitter’s Baljeet Singh:

“As we continue to invest in video, it’s important for us to provide tools that make it easy for TV broadcasters, businesses, and event producers to share high-quality videos.”

For enterprises, it’s the same goal, only the targets are their employees and other stakeholders. These companies’ goal is not ad revenue, it’s creating employees who care. Engaging corporate teams is harder than ever; those that find a way, lead the way.

Video is an accelerator for business; it’s a turbocharger for the corporate engine. Those companies that are investing now in video as an employee engagement tool are giving themselves a leg up over others in their industry. Those that follow will do it because they have to in order to remain competitive.

Learn more about engaging employees with video.