Dr. Sanjeev Arora at the University of New Mexico is a believer in the power of video to multiply and spread expertise like a virus. So is Dr. Jeffrey Burns at Boston Children’s Hospital.

This change in how knowledge spreads is not limited to the medical world. David Bornstein from the Wall Street Journal says that innovators like these are an example of Clayton Christensen’s famous disruptive innovation concept: enabling large numbers of people to do important things that previously were out of their reach, often without any assistance.

Why is this such a big deal? Disruptive innovations by definition change the way things get done on a grand scale; other examples of disruptive innovations are the Industrial Revolution and the internet. Video by itself is a valuable form of content; adding the communication power of video to the networking power of the internet is what takes it to the next level.

Using video to teach and collaborate is removing the limits of proximity from learning in every organization, from schools to hospitals to enterprises and partnerships.

Bornstein calls it demonopolizing knowledge; at Qumu we talk about how video platforms democratize video. ┬áIt’s all part of the same significant change in communications technology for organizations of all kinds: using video to vastly multiply the ability to spread what’s in experts’ brains and leaders’ hearts.

We’re still in the early stages of this change, but you can expect the historic disruptive innovation pattern to repeat itself: change will accelerate as the innovators work out the kinks and things move mainstream.

Has your company started down the path of using video to share expertise? Odds are it’s happening whether you are managing it or not.

Learn more about enterprise video solutions for knowledge transfer.