The World Cup is one of the most-watched sporting events in the world, and while the athletes are getting prepared to perform on the field, another group is preparing to deliver the action to televisions, tablets, laptops, smartphones and pretty much any other device you can think of. After the last World Cup (2010, for those of you playing along at home) Content Delivery Network (CDN) providers Akamai stated that they delivered more than 1.5Tbps and 1.6 million concurrent streams during peak game times.
And that was four years ago.
In the US alone, the World Cup is projected to account for over 27 million hours of online viewing over the course of the tournament. Fortunately, most content providers are prepared for this tidal wave of content, although during the last World Cup, Twitter crashed largely due to a mass of soccer fans voicing their opinions on the game.
It would be difficult to find a situation where an enterprise had to prepare for a broadcast of this magnitude, but a CEO webcast is every bit as important to a global company as Germany v. Brazil is to World Cup fans.
With an enterprise-grade webcasting solution, companies can rest assured that their message will get through to all of their viewers and allow those viewers to interact with the broadcasters through live Q&A functionality. By optimizing video delivery, a quality webcasting solution can reduce congestion on the network while maintaining a high-quality, seamless playback for users all over the globe.
Delivering webcasts without an industry-leading wecasting solution can be tough, so think like the pros think and make sure that your business has implemented the right infrastructure so none of your webcast viewers ever have to miss a goal.