(with apologies to Paul Harvey)
At a Gartner CIO briefing this morning, a question was asked of the speaker as to how an organization might educate its executives and employees about being digital, or understanding the opportunities available through thinking and innovating digitally. The answer was to take part in storytelling, which is actually a tried and true method of spreading the word within many Global 2000 organizations. Stories might be told to open meetings, he said, and adding stories of successful examples could be sprinkled liberally at technology fairs, executive briefings, and other venues.
I sat, somewhat incredulously, thinking, “This is a digitalization discussion, and we’re trying to determine the best way to inform and educate massive numbers and types of employees as to digital capabilities and benefits they might obtain, and we’re not talking about video?”
Seeing and hearing someone live is proven to be the best form of education, delivering the best retention to attendees. But addressing time and distance across large or geographically challenged organizations? Video! I submit that putting such stories to video and either broadcasting these live, offering them as recorded broadcast events, or even making them available as video on demand assets can do wonders in terms of communicating the possibilities of digital innovation. What better way to demonstrate the power of digitalization than by digital storytelling!
Many of our clients are augmenting existing communications and HR video deployments with the ability for individuals to create and add content, whether that’s to instruct others or to share departmental news, for example. And numerous examples of this content turn out to be stories about solving customer problems, discovering new selling modes for products and services, or perhaps sharing competitive win strategies. Thinking simply about storytelling through video throughout the organization will help both to improve various disciplines as discussed but also to help inculcate employees as to the power of digital innovation and communication.