In his book, Human to Human: #H2H, marketer Bryan Kramer asserts that communicators need to ditch the corporate jargon of “synergy” and “outside the box” and instead, remember that communication is a framework for dialogue between humans.
We’ve been talking about this on the Qumu blog for a while, discussing the ways in which video bolsters the human factors of modern business and looking into how video can be used as a strong medium to tell personal stories to connect to your audience, whoever they are. But video isn’t just used for communicating with clients or prospects, internal video sharing is the breeding ground for the human side of enterprise video.
Video is a medium that lends itself to learning. Whether you’re watching a presentation filled with slides and charts or seeing first-hand how a particular process is carried out, video provides a rich space for information to be transferred efficiently and effectively. A GREAT video, however, one that really sticks with the viewer, needs a true human touch.
On his blog, Marketo’s DJ Waldow talks about how the “human-ness” of a video ad campaign by Cardstore was the thing that drove home the impact of their campaign. Waldow talks about how the video, which shows real people, not actors, made the message of the video resonate with viewers in a way that probably could not have been achieved by professionals.
Human-ness is just as important when it comes to internal communications. Putting a face and a voice to not just the name, but also the words being communicated creates connections between coworkers, especially for companies who have remote workers or offices in different states or countries. Workers who feel this connection to their coworkers will work together better and faster than if communication was limited to email or phone conversations. Unleashing the power of video communication in your business provides a return on your investment that, while hard to measure, can change everything.